Archive
Brooks Thomas: Southwest Airlines
March 2, 2020
Interviews Brooks Thomas:Southwest Airlines As one of Southwest Airlines’ most visible employees during his eight years with the company, it’s not surprising that Brooks Thomas starts his LinkedIn bio with simply: “I love my job.” We’ve enjoyed learning from and laughing with Brooks at SXSW and other national conferences, so we wanted to share his wit and wisdom with you. My role on the Social Business Team is to constantly have an eye on the future, and apply that lens to big enterprise-wide projects where digital and social strategy could make an impact. As a Social Business Team, we’re part-incubator,…
Andrew Vontz: Strava
March 2, 2020
Interviews Andrew Vontz:Strava Pop quiz: How many runners report never hitting the snooze button? 57 percent. Do men or women say they enjoy running uphill more? Men. We know this thanks to today's email from Strava, the fitness brand that connects millions of athletes online to help them track, share and archive their activities and applaud their friends. Join us as we take a break from geeking out on our stats (but really, check out this heat map) to talk to Andrew Vontz, head of communications at Strava, creator/host of the Choose the Hard Way podcast and, as you'll see, a Kansas City…
Jeremy Ragonese: Uinta Brewing
March 2, 2020
Interviews Jeremy Ragonese:Uinta Brewing We don't remember hearing anything from our college advisors about using our advertising or design degrees to become the president of a craft brewer, yet that's exactly what Jeremy Ragonese has done. After 11 years of agency life, Jeremy spent a decade leading marketing efforts at Kansas City's Boulevard Brewing Co. before moving to Salt Lake City to become Chief Marketing Officer and now President at Uinta Brewing. Raise a pint with us and enjoy Jeremy's insights. The first question I’m always asked is "how do you pronounce your brewery name?" to which I respond: "You-In-Ta.” Like…
Joe Mandacina: Cerner
March 2, 2020
Interviews Joe Mandacina:Cerner It’s impossible to talk about big brands in Kansas City without mentioning Cerner and Sprint, and Joe Mandacina has been in leadership roles at both. Before becoming Cerner’s Chief Communications Officer in early 2019, Joe spent several years at Sprint in various executive positions in Marketing, General Management, Corporation Communications, Business Development and Finance. Knowing that he serves as a mentor to nearly a dozen colleagues, we asked him to share some insights with us… and you. Cerner is a 40-year old technology company that specializes in health care. The company pioneered software to digitize the Electronic…
Lisa Conquergood: USAFacts
March 2, 2020
Interviews Lisa Conquergood:USAFacts Lisa is Director, Marketing & Communications at USAFacts, a non-profit, non-partisan civic initiative aimed at making government numbers more available, accessible, and understandable to Americans. While I’ve always viewed whatever product I was working on as being helpful, whether that was an easy photo-editor, a cheap flight to Vegas, or a quality down jacket, the level of “helpful” for a service like USAFacts is exponentially higher. This is the type of help that makes a material difference to our society, not just someone’s day. USAFacts captures federal, state, and local government data from more than 90 different…
Claire Harrison: blooom
March 2, 2020
Interviews Claire Harrison:blooom Claire is the Creative Director at blooom who believes people deserve smart, simple, affordable help when it comes to their 401k.If you’re asking yourself, “WTF is a 401k?” You’re not alone! A 401k is the majority of Americans best chance at retiring comfortably. In fact, 8 out of 10 people are planning on it. That said, managing your 401k is confusing as $#*!. Read the full interview @ nHousehttps://www.nhouse.co/claire-harrison Let us know what you’re pushing towards. Get in touch for more information on our case studies or marketing framework resources.
Scott Hansen: ProfessionalChats
March 2, 2020
Interviews Scott Hansen:ProfessionalChats Scott Hansen is founder and President at ProfessionalChats, the leading provider of live online chat service for SMB customers. Scott has a history of creating value having already led two successful exits. Prior to founding ProfessionalChats and bootstrapping a team from 1 to 130+ in two years, Scott re-branded his family's orthodontic practice and turned it into one of the fastest growing businesses in the US, winning consecutive Inc. 5000 list designations.In 2016, after establishing my family’s orthodontic practice as one of the fastest growing businesses in the country, we were constantly looking for ways to increase…
Matt Baysinger: Swell Spark
March 2, 2020
Interviews Matt Baysinger:Swell Spark Matt Baysinger is Co-Founder & CEO at Swell Spark, an entertainment company based in Kansas City. I started my first business in 2010; I was a high school guidance counselor at the time and I started filming weddings on the side. Early on, I realized what a difference it made to excel in customer service, so I’ve tried to parley that into every new store or concept we’ve opened. In 2014, I helped start Mass Street Soda, which I then sold to my partner in 2017. In 2015, Ryan Henrich and I opened Breakout KC, Kansas…
Bethany Evans: The North Face
March 2, 2020
Interviews Bethany Evans: The North Face Bethany Evans’ bio on LinkedIn is delightfully concise - and vastly understated. "I have the pleasure of leading performance media, email marketing, and loyalty for The North Face." If you live anywhere with any change of seasons, you're familiar with The North Face and its clothing, footwear, and outdoor equipment. Now enjoy a glimpse behind the brand, through the eyes of a digital marketing expert whose career also includes stints in paid media, customer communications and social media at Southwest Airlines and JCPenney. Read the full interview @ nHousehttps://www.nhouse.co/bethany-evans Let us know what you’re pushing…
Jen Gulvik
February 19, 2020
Resources Jen Gulvik Jen is a builder of brands, buzz and customer love as Houlihan’s SVP, Marketing / Creative Director. Her background in consumer trends, brand strategy and creative marketing has helped Houlihan’s win over new fans and elevate their product. It’s no surprise she’s counted as one of KC’s most influential women in business. Let’s Start by Putting on Our Analytical Hats. What Exciting Things Are You Doing With Customer Data? Look at that. You just used ‘exciting’ and ‘data’ in the same sentence! Data has changed the face of our marketing this past year. We have a new CRM platform that integrates…
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