Native Digital Ranked 4th Fastest Growing Midwest Agency by Adweek

October 5, 2020

Adweek 100: Fastest Growing Companies Native Digital Ranked 4th Fastest Growing Midwest Agency by Adweek October 5, 2020 - Adweek today ranked Native Digital the 4th Fastest Growing Midwest Agency in its annual Adweek 100. Globally, Native ranks #58. The fast growing feature includes global agencies, large and small, whose industry presence is on the rise. This distinction is awarded to those organizations that have achieved exceptional growth over the past three years. "The ad world is experiencing plenty of change at the moment," says Justin Watkins, Native Digital's CEO & Founder. "When a publication like Adweek names your team…

Don’t Outspend Your Competition. Outperform Them.

May 18, 2020

Ideas Don’t outspend your competition. Outperform them. Here’s a terrible secret: customers don’t have to be so darn expensive. Now, more than ever, the customer math matters. Typically, marketing spends are scattered and fingers are crossed. Wasteful. Instead, we track consumers as they progress forward from interested leads to loyal customers. So we can build a sustainable growth model of efficient marketing dollars, and you can make C-suite and investors happy. How do you calculate CAC? How do you lower it? How do you determine the ideal budget? How do you create a marketing model for growth? Bottom line, we’ve…

Support Small Businesses

April 20, 2020

Ideas How You Can Help Small Businesses Right Now,Right Where You’re At Odds are you’re reading this at home because odds are we wrote it from home. We’re all wondering when things will return to normal and, in the meantime, what we can do to help. Right now, people are rising to the challenge. Landlords in New York are waiving rent for residents and small businesses. Distilleries have switched from spirits to sanitizers. Restaurants are offering ‘to-go cocktail kits’. Businesses big and small are helping, and they’re staying open in the process. We all want to do our part. But…

Tomorrow’s Traveler

September 4, 2018

Resources Tomorrow’s Traveler Q&A featuring Hipmunk, The Dyrt and ATPCO – originally posted on Tnooz.com In the face of industry-wide transformation, leaders must shift their focus from asking “what’s happened?” to asking “what will happen in the future?” We were fortunate enough to ask a few industry leaders what they see coming next. Featured guests:Adam Goldstein, CEO, HipmunkKevin Long, CEO and Co-Founder, The DyrtKevin Fliess, Vice President, Marketing and Sales, ATPCO Q: What new travel technologies are you betting will be mainstream within 5 years? Which are a long way from primetime? ADAM GOLDSTEIN: As the builders of the first and one of the most…

Why every marketer should understand Open Graph tags

July 4, 2017

Resources Why Every Marketer Should Understand Open Graph Tags Oh, Open Graph tags – they’re beautiful little things that are essential to any digital marketer’s toolkit. These guys make your content work harder and smarter, and they’re pretty easy to deal with, too. If you’re not familiar with the Open Graph protocol, I’ll break it down: these tags are similar to title and meta description tags that we know and love so well from search, except they’re created specifically to help you optimize your content for social sharing. Just like search tags, Open Graph tags go right between the <head> tags on…

Learning to Unlearn

July 4, 2016

Resources Learning to Unlearn With experience comes many lessons. In advertising, those lessons can be invaluable but also potentially dangerous. Personally, I’m in my 15th year in digital marketing. Every year should draw me closer and closer to saying things like “we’ve always done…” or “this always worked in the past” – but you won’t hear me say either of those things. It’s not that I discount the lessons learned. I’m just reminded constantly that the rules change every day. The idea we all thought would totally work might’ve sucked more than we’d like to admit. And that thing we…

Discovery as a Discipline

June 7, 2016

Ideas Discovery as a Discipline At any one time you’re either in Discovery Mode or Delivery Mode. Discovery is the insight, the idea that guides what we Deliver. The funny thing is, we all admire the Discovery moments but rarely make time for them as we’re obsessed with the daily Delivery. For mature organizations especially, Delivery is the name of the game. The idea or aha! was decided on long ago, so delivering with efficiency is the name of the game. But the smartest businesses realize that even the best Delivery has a time limit. Eventually an upstart group can beat them…

What SNL taught me about content strategy

March 4, 2016

Resources What SNL Taught Me About Content Strategy What can a sketch show teach us about content marketing and strategy? A lot. Besides what the kids are doing these days. Here are some of my favorite lessons from decades of SNL – all of which happen to have a convenient content strategy parallel. Have a Schedule Weekly shows at SNL mean that creators have no choice but to keep creating. They can’t show up on Saturday and say “sorry, we got busy!” or wait until Friday to get everything ready. The schedule creates a sense of urgency and intention that is…

What’s your project?

January 7, 2016

Ideas What’s Your Project? Side-projects. Passion-projects. Whatever you call them, practicing your craft on your own terms is wildly beneficial. Few things teach us more than experimenting with a personal project. Not surprisingly, those hobbies can often turn into full-time gigs. Writers record podcasts. Project managers become photographers. Geologists become homebrewers. Everyone has a project they’ve considered and put off. So how do you kick-start your own side-hustle? Here’s my advice: 1) Do it.Publicly. Find a way to make yourself accountable to a group of friends if nothing else. Nothing drives a person like the fear of disappointing others. (Or…

Ideas: How to keep ‘em flowing

May 7, 2015

Ideas Ideas: How to Keep ‘Em Flowing Marketers agree a steady flow of ideas is important to marketing success. In fact 99.2% in a recent study agreed. It’s sort of endearing 0.8% decided to take a stand against idea generation. Haters gonna hate. *Source: Kapost, “Content Ideas,” April 8, 2015 For the majority out there looking for that steady flow, here’s some pro-tips from a guy who essentially is paid to come up with said ideas for a living. It’s not a magic formula, but having a framework and techniques to fall back on really does help. So here goes:…

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