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Bank & Credit Union – Discoverability Rankings 2024

January 6, 2025

Round-Ups Bank & Credit Union – Discoverability Rankings 2024 Banks and Credit Unions are often ranked by assets under management, branch locations or employee size. But what about digital real estate? What about customer awareness and search intent? The following rankings provide a unique look at the banks and credit unions with the highest discoverability rankings. MARKET LEADERSWe'll start with the top banks and credit unions in the U.S. by assets under management. The traditional measure. But how does that list look when measuring for discoverability & intent? You'll see Chase, Bank of America and Wells Fargo in a clear…

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Residential Solar Brands – Performance Rankings 2024

September 10, 2024

Round-Ups Residential Solar Brands - Performance Rankings 2024 Updated: September 2024As the residential solar category continues to evolve, understanding marketing performance is critical. This article uncovers how leading solar brands stack up on factors ranging from awareness, discoverability, brand preference, social following and introductory messaging. Which residential solar brand leads online discoverability & intent? Source: Google Data, Estimated Monthly Organic Search Traffic, Jan 2019 - Sept 2024 + Q4 projections Kudos to the teams at Sunrun and Sunpower for their impressive rise. Palmetto has climbed fast yet seems to hit a snag this year. All other brands have similar trajectories…

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eBike Brands – Performance Rankings 2024

September 10, 2024

Round-Ups eBike Brands - Performance Rankings 2024 Updated: September 2024As the ebike category continues to evolve, understanding the marketing performance of emergent brands is crucial. Both for identifying trends and competitive advantages. This article dives into how ebike brands stack up on factors ranging from awareness, discoverability, brand preference, social following and introductory messaging. Which ebike brand leads online discoverability & intent? Source: Google Data, Estimated Monthly Organic Search Traffic, Jan 2019 - Sept 2024 + Q4 projections Kudos to the team at Lectric for an impressive rise. Rad Power and Aventon were alone on the top of organic traffic…

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Logo Identity Quiz: eBike Edition

May 13, 2024

Roundups Logo Identity Quiz: eBike Edition How Many of These Logos Do You Recognize? Even with the type obscured, many are easily deciphered. Others may be more difficult if you’ve had fewer encounters with the brand. Go ahead, see how many of these 6 ebike brands you can decode.Then scrolldownthepagefortheanswerkey....almost there... Okay, lets see how you did: Shout out to each of the brands for brand building and awareness marketing:Rad Power Bikes / Lectric / Himiway / Gazelle / Juiced / Ride1Up Let us know what you’re pushing towards. Get in touch for more information on our case studies or…

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Logo Identity Quiz: Fitness Edition

May 13, 2024

Roundups Logo Identity Quiz: Fitness Edition How Many of These Logos Do You Recognize? Even with the type obscured, many are easily deciphered. Others may be more difficult if you’ve had fewer encounters with the brand. Go ahead, see how many of these 6 fitness brands you can decode.Then scrolldownthepagefortheanswerkey....almost there... Okay, lets see how you did: Shout out to each of the brands for brand building and awareness marketing:Bowflex / Concept 2 / Nautilus / Tonal / Hydrow / NordicTrack Let us know what you’re pushing towards. Get in touch for more information on our case studies or marketing…

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Logo Identity Quiz: Outdoor Edition

May 13, 2024

Roundups Logo Identity Quiz: Outdoor Edition How Many of These Logos Do You Recognize? Even with the type obscured, many are easily deciphered. Others may be more difficult if you’ve had fewer encounters with the brand. Go ahead, see how many of these 6 outdoor brands you can decode.Then scrolldownthepagefortheanswerkey....almost there... Okay, lets see how you did: Shout out to each of the brands for brand building and awareness marketing:Coleman / Mountain Hard Wear / Black Diamond / Bote / Cotopaxi / Osprey Let us know what you’re pushing towards. Get in touch for more information on our case studies…

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Midwest Regional Banks & Credit Unions – Discoverability Rankings 2023

November 14, 2023

Round-Ups Midwest Regional Banks & Credit Unions - Discoverability Rankings 2023 We all see the annual rankings of employee headcount and assets under management, but what about online visibility and brand preference? For this competitive analysis we’re looking at midwest regional banks and credit unions with a Kansas City presence. Who led organic traffic in Q1 & Q2? Source: Google Data, Estimated Monthly Organic Search Traffic, Jan 2023 - June 2023 Leading the pack is Fidelity Bank which has an estimated 88,000 branded searches per month for its name alone. And if you’ve ever searched for “how much mortgage can…

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Regional Banks – Discoverability Rankings 2023

October 19, 2023

Round-Ups Regional Banks - Discoverability Rankings 2023 We all see the annual rankings of employee headcount and assets under management, but what about online visibility and brand preference? For this competitive analysis we’re looking at regional and national banks with a substantial Midwest presence. Who led organic traffic in Q1 & Q2? Source: Google Data, Estimated Monthly Organic Search Traffic, Jan 2023 - June 2023 Leading the pack is KeyBank which has an estimated 399,000 branded searches per month for its name alone. And if you’re one of the 5,300 people each month looking for a “retirement withdrawal calculator,” then…

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The Very Best Tech Ad Agencies & Marketing Firms in the U.S.

September 7, 2022

The Very Best Tech Ad Agencies & Marketing Firms in the U.S. Kalungi LeadershipFadi George, CEOEmployees100+HeadquartersSeattleClientsClariti, Beezy, CCD Health, DataGuardServicesBuild SaaS Marketing TeamsLinkedInhttps://www.linkedin.com/company/kalungi-inc/ PodcastB2B SaaS Marketing Snacks SingleGrain  LeadershipEric Siu, CEOEmployees60+HeadquartersLos AngelesClientsAmazon, Recurly, Intuit, Nextiva, CrunchbaseServicesStrategy, Messaging, Creative, Performance MarketingLinkedInhttps://www.linkedin.com/company/single-grain-llc PodcastLeveling Up Directive LeadershipGarrett Mehrguth, CEOEmployees100+HeadquartersLos AngelesClientsBetterment, Cisco, SAMSUNG SDS, ProcareServicesBrand Strategy, Messaging, Creative, Performance MarketingLinkedInhttps://www.linkedin.com/company/directive-consulting/ PodcastN/A Native Digital  LeadershipJustin Watkins, CEO & FounderEmployees40+HeadquartersKansas CityClientsC2FO, Deserve, Leapyear, blooom, nbkc bankServicesPerformance Marketing, Creative MessagingLinkedInlinkedin.com/company/native-digital-llcPodcastOut of Nowhere Refine Labs  LeadershipChris Walker, CEOEmployees70+HeadquartersBostonClientsFIRETRACE, eversound, VAPOTHERMServicesMarketing Strategy, Creative, Performance MarketingLinkedInhttps://www.linkedin.com/company/refine-labs/ PodcastState of Demand Gen NoGood  LeadershipMostafa ElBermawy, CEOEmployees30+HeadquartersNYCClientsSteer, ByteDance, JVN Hair, Invisibly, GhosteryServicesSEO, SEM/PPC, Social, Content, Video, Email,…

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The Very Best B2C SaaS Marketing Firms in the U.S.

September 7, 2022

The Very Best B2C SaaS Marketing Firms in the U.S. On the surface, it may seem B2C and B2B SaaS companies would have similar marketing tactics: both want to minimize churn rates, seek to keep customer acquisition costs low and maintain the lifetime value. And while both industries hope to be around for a long time and not just a good time, their marketing priorities differ.  Getting customers to buy into the idea of SaaS through marketing is one thing, but gaining their continued loyalty is a whole other. Fortunately for you, there are plenty of B2C SaaS marketing agencies…

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