Don’t outspend your competition.
Here’s a terrible secret: customers don’t have to be so darn expensive. Now, more than ever,
the customer math matters.
Typically, marketing spends are scattered and fingers are crossed. Wasteful. Instead, we track consumers as they progress forward from interested leads to loyal customers. So we can build a sustainable growth model of efficient marketing dollars, and you can make C-suite and investors happy.
How do you calculate CAC?
How do you lower it?
How do you determine the ideal budget?
How do you create a marketing model for growth?
Bottom line, we’ve got pages of proven thought starters at the click of the button below. We even added in some hot takes. Very spicy. Read ‘em to get an idea how to optimize your marketing investments through the lens of Customer Acquisition Cost.