The North Face
Bethany Evans’ bio on LinkedIn is delightfully concise – and vastly understated. “I have the pleasure of leading performance media, email marketing, and loyalty for The North Face.” If you live anywhere with any change of seasons, you’re familiar with The North Face and its clothing, footwear, and outdoor equipment. Now enjoy a glimpse behind the brand, through the eyes of a digital marketing expert whose career also includes stints in paid media, customer communications and social media at Southwest Airlines and JCPenney.
Read the full interview @ nHouse