Archive
How to Create an Editorial Calendar
February 4, 2020
Resources How to Create an Editorial Calendar Creating an editorial calendar from scratch can be a daunting task. Use this guide to walk through the process and create a calendar that’s ideal for you. Evaluate Your Needs DEFINE YOUR CONTENT TYPES & CHANNELS What kind of content does your team create? Do you need to organize daily blog posts, regular email copywriting and creation? Are there new types of content that you’re planning to test out? Make a list of all the various types of content you create that could use more strategy and organization behind them. Make sure you…
Eric Melin
January 30, 2020
Resources Eric Melin Eric aka Mean Melin is a drummer, Community Manager at Callahan Creek, and most notably the 2013 World Air Guitar Champ. We Talk With a Lot of "Makers." With Your Air Guitaring, What Is It You'd Say You Make? Joy? Hate? Confidence? Well, there’s an inherent absurd entertainment value for sure. The concept of air guitar as something that’s done on it’s own (rather than movements one makes while enjoying music) evokes a lot of feelings in people. Sometimes its pure joy, and people lose their inhibitions and connect with you. Other times, it’s hate. Those people I can’t help.…
Chris Evans
January 30, 2020
Resources Chris Evans Chris is Founder & Creative at ecokiddo, where he builds brand stories kids and families love. He is also part of a team that provides executive-level, behind-the-scenes talent for area agencies through You’re Welcome. Please Tell Me You Wanted to Be an Accountant as a Child Until a Dramatic Twist of Events Led You to This. You mean how does a single guy with no kids find himself working for 15 years in kids and family advertising and design? Chalk it up to arrested development? Actually, what originally drew me to the niche and keeps me passionately engaged is…
Abigail Gallagher
January 30, 2020
Resources Abigail Gallagher Abigail is a designer and co-founder of the CMYKC podcast. Along with motion designer Steve Biegun they are uniting various design disciplines and sending those conversations to our earbuds. Have You Discovered Any Common Themes in Your Podcast Conversations so Far? “Kansas City” is perhaps an overly obvious answer to this question, but it’s the level of energy that creeps into the conversation when the topic is broached that gets me. The growth and comradeship amongst the local creative scene, finding oneself and true passions within the city limits, and a general excitement for what’s on the horizon for the individuals…
3 Ways to get beyond the basics in Google Analytics
January 30, 2020
Resources 3 Ways to get beyond the basics in Google Analytics Reporting: it can sometimes be the the scariest word for marketers. Lucky for us, there are incredible tools, like Google Analytics (or GA for short), to help lessen the intimidation associated with reporting. Google Analytics helps to put data into perspective so we can make sense of it all. Having compiled more than a few dozen reports for clients over the past couple years, we’ve got a few recommendations on how to get more out of your basic GA reports. 1) Take Advantage of Secondary Dimensions One of the…
Tomorrow’s Traveler
September 4, 2018
Resources Tomorrow’s Traveler Q&A featuring Hipmunk, The Dyrt and ATPCO – originally posted on Tnooz.com In the face of industry-wide transformation, leaders must shift their focus from asking “what’s happened?” to asking “what will happen in the future?” We were fortunate enough to ask a few industry leaders what they see coming next. Featured guests:Adam Goldstein, CEO, HipmunkKevin Long, CEO and Co-Founder, The DyrtKevin Fliess, Vice President, Marketing and Sales, ATPCO Q: What new travel technologies are you betting will be mainstream within 5 years? Which are a long way from primetime? ADAM GOLDSTEIN: As the builders of the first and one of the most…
Right & Wrong: Lessons in Shareable Content
March 16, 2018
Resources Right & Wrong: Lessons in Shareable Content As marketers, we’re steeped in the best practices of developing and distributing content. But if we’re all following the same rules, how can your message stand out? It’s a not easy, so we developed a 10-point checklist to grade our ideas against before we set out to create a new content series. The funny thing is, we’re starting to use it for paid ad campaigns as well. It’s not an easy set of questions to pass. In fact most of our original ideas flunk it. BUT, from there we have a better…
Why every marketer should understand Open Graph tags
July 4, 2017
Resources Why Every Marketer Should Understand Open Graph Tags Oh, Open Graph tags – they’re beautiful little things that are essential to any digital marketer’s toolkit. These guys make your content work harder and smarter, and they’re pretty easy to deal with, too. If you’re not familiar with the Open Graph protocol, I’ll break it down: these tags are similar to title and meta description tags that we know and love so well from search, except they’re created specifically to help you optimize your content for social sharing. Just like search tags, Open Graph tags go right between the <head> tags on…
Tools for Next-Level Writing
September 4, 2016
Resources Tools for Next-Level Writing The internet is flooded with content covering every possible subject, and it’s growing every day. Sadly, a lot of this content is low quality and often gets in the way of the truly useful gems out there. For a consumer, sorting through bad content to find the information you need can be frustrating and overwhelming. As a marketer, the best way to set yourself apart from this mass of content is by producing quality work that is useful and well-written. If words like write and edit make you sweat, no worries. There are plenty of tools out there to help you…
Learning to Unlearn
July 4, 2016
Resources Learning to Unlearn With experience comes many lessons. In advertising, those lessons can be invaluable but also potentially dangerous. Personally, I’m in my 15th year in digital marketing. Every year should draw me closer and closer to saying things like “we’ve always done…” or “this always worked in the past” – but you won’t hear me say either of those things. It’s not that I discount the lessons learned. I’m just reminded constantly that the rules change every day. The idea we all thought would totally work might’ve sucked more than we’d like to admit. And that thing we…
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