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Tools for Next-Level Writing

Olivia Shelton

September 2016

The internet is flooded with content covering every possible subject, and it’s growing every day. Sadly, a lot of this content is low quality and often gets in the way of the truly useful gems out there. For a consumer, sorting through bad content to find the information you need can be frustrating and overwhelming.

Birds

As a marketer, the best way to set yourself apart from this mass of content is by producing quality work that is useful and well-written. If words like write and edit make you sweat, no worries. There are plenty of tools out there to help you create a great piece of work.

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Google Keyword Planner
An essential tool for any marketer, Google’s Keyword Planner helps you understand what keywords your audience is using while they search. Once you’ve got a list of keywords, you can use them to form a useful piece of content that is more likely to show up in search results.

Blog Topic Generator
If your keyword list isn’t instantly generating ideas for content, this blog topic generator might help. Enter in a few keywords and get ready to write down ideas.

Still feeling stuck? Try browsing through these writing prompts.

Write and Finesse

Ommwriter
It can be hard to write words good, especially when you’re distracted. Ommwriter is a tool that simplifies the writing experience so you can focus on your work. You can even set a peaceful background and audio track to make it seem less like you’re in an office. It’ll be soooo zen.

Hemingway App
Most readers are looking for information that is easy to digest and written with clarity. Plug your content into the Hemingway App to discover complicated sentences and words that are weighing down your message. (Insert tasteful joke about drinking while writing here.)

Voyant Tools
Many writers fall into the habit of using the same word too many times, especially in the marketing world, where buzzwords and slang are easy to overuse when you aren’t sure how to articulate an idea. The Voyant Tools dashboard analyzes your content for word frequency so you can catch repetitive words and phrases before you publish.

Of course, sometimes online tools aren’t exactly what you need. If you’re fresh out of content ideas, or just need direction on where to start, you can always talk to an expert.