Things we’re pretty sure are true about content

Resources Things We’re Pretty Sure Are True About Content OPEN STRONG Use emotionally strong language to grab attention. IT’S THEM, NOT YOU Don’t be distracted by your own interests. What are buyers’ interests?Define your audience segments well. Really well. Fill a need – whether emotional or useful. Then avoid the distractions of the masses. EXPRESS A POINT-OF-VIEW Take a stance. Don’t be just informational or hard selling. Those are turn-offs. Find a unique, human voice. It’s relateable and builds trust. CREATE ONCE, USE MANY WAYS Curate, create, repurpose. Content is currency everywhere online and offline. Make the message about the…