Archive
Bank & Credit Union – Discoverability Rankings 2024
January 6, 2025
Round-Ups Bank & Credit Union – Discoverability Rankings 2024 Banks and Credit Unions are often ranked by assets under management, branch locations or employee size. But what about digital real estate? What about customer awareness and search intent? The following rankings provide a unique look at the banks and credit unions with the highest discoverability rankings. MARKET LEADERSWe'll start with the top banks and credit unions in the U.S. by assets under management. The traditional measure. But how does that list look when measuring for discoverability & intent? You'll see Chase, Bank of America and Wells Fargo in a clear…
Residential Solar Brands – Performance Rankings 2024
September 10, 2024
Round-Ups Residential Solar Brands - Performance Rankings 2024 Updated: September 2024As the residential solar category continues to evolve, understanding marketing performance is critical. This article uncovers how leading solar brands stack up on factors ranging from awareness, discoverability, brand preference, social following and introductory messaging. Which residential solar brand leads online discoverability & intent? Source: Google Data, Estimated Monthly Organic Search Traffic, Jan 2019 - Sept 2024 + Q4 projections Kudos to the teams at Sunrun and Sunpower for their impressive rise. Palmetto has climbed fast yet seems to hit a snag this year. All other brands have similar trajectories…
eBike Brands – Performance Rankings 2024
September 10, 2024
Round-Ups eBike Brands - Performance Rankings 2024 Updated: September 2024As the ebike category continues to evolve, understanding the marketing performance of emergent brands is crucial. Both for identifying trends and competitive advantages. This article dives into how ebike brands stack up on factors ranging from awareness, discoverability, brand preference, social following and introductory messaging. Which ebike brand leads online discoverability & intent? Source: Google Data, Estimated Monthly Organic Search Traffic, Jan 2019 - Sept 2024 + Q4 projections Kudos to the team at Lectric for an impressive rise. Rad Power and Aventon were alone on the top of organic traffic…
Logo Identity Quiz: eBike Edition
May 13, 2024
Roundups Logo Identity Quiz: eBike Edition How Many of These Logos Do You Recognize? Even with the type obscured, many are easily deciphered. Others may be more difficult if you’ve had fewer encounters with the brand. Go ahead, see how many of these 6 ebike brands you can decode.Then scrolldownthepagefortheanswerkey....almost there... Okay, lets see how you did: Shout out to each of the brands for brand building and awareness marketing:Rad Power Bikes / Lectric / Himiway / Gazelle / Juiced / Ride1Up Let us know what you’re pushing towards. Get in touch for more information on our case studies or…
Logo Identity Quiz: Fitness Edition
May 13, 2024
Roundups Logo Identity Quiz: Fitness Edition How Many of These Logos Do You Recognize? Even with the type obscured, many are easily deciphered. Others may be more difficult if you’ve had fewer encounters with the brand. Go ahead, see how many of these 6 fitness brands you can decode.Then scrolldownthepagefortheanswerkey....almost there... Okay, lets see how you did: Shout out to each of the brands for brand building and awareness marketing:Bowflex / Concept 2 / Nautilus / Tonal / Hydrow / NordicTrack Let us know what you’re pushing towards. Get in touch for more information on our case studies or marketing…
Logo Identity Quiz: Outdoor Edition
May 13, 2024
Roundups Logo Identity Quiz: Outdoor Edition How Many of These Logos Do You Recognize? Even with the type obscured, many are easily deciphered. Others may be more difficult if you’ve had fewer encounters with the brand. Go ahead, see how many of these 6 outdoor brands you can decode.Then scrolldownthepagefortheanswerkey....almost there... Okay, lets see how you did: Shout out to each of the brands for brand building and awareness marketing:Coleman / Mountain Hard Wear / Black Diamond / Bote / Cotopaxi / Osprey Let us know what you’re pushing towards. Get in touch for more information on our case studies…
Midwest Regional Banks & Credit Unions – Discoverability Rankings 2023
November 14, 2023
Round-Ups Midwest Regional Banks & Credit Unions - Discoverability Rankings 2023 We all see the annual rankings of employee headcount and assets under management, but what about online visibility and brand preference? For this competitive analysis we’re looking at midwest regional banks and credit unions with a Kansas City presence. Who led organic traffic in Q1 & Q2? Source: Google Data, Estimated Monthly Organic Search Traffic, Jan 2023 - June 2023 Leading the pack is Fidelity Bank which has an estimated 88,000 branded searches per month for its name alone. And if you’ve ever searched for “how much mortgage can…
Regional Banks – Discoverability Rankings 2023
October 19, 2023
Round-Ups Regional Banks - Discoverability Rankings 2023 We all see the annual rankings of employee headcount and assets under management, but what about online visibility and brand preference? For this competitive analysis we’re looking at regional and national banks with a substantial Midwest presence. Who led organic traffic in Q1 & Q2? Source: Google Data, Estimated Monthly Organic Search Traffic, Jan 2023 - June 2023 Leading the pack is KeyBank which has an estimated 399,000 branded searches per month for its name alone. And if you’re one of the 5,300 people each month looking for a “retirement withdrawal calculator,” then…
Native Digital Ranked 4th Fastest Growing Midwest Agency by Adweek
October 5, 2020
Adweek 100: Fastest Growing Companies Native Digital Ranked 4th Fastest Growing Midwest Agency by Adweek October 5, 2020 - Adweek today ranked Native Digital the 4th Fastest Growing Midwest Agency in its annual Adweek 100. Globally, Native ranks #58. The fast growing feature includes global agencies, large and small, whose industry presence is on the rise. This distinction is awarded to those organizations that have achieved exceptional growth over the past three years. "The ad world is experiencing plenty of change at the moment," says Justin Watkins, Native Digital's CEO & Founder. "When a publication like Adweek names your team…
Coming Back Stronger: A Marketer’s Guide for Recovery
April 1, 2020
Growing Market Share Coming Back Stronger: A Marketer’s Guide for Recovery While we can’t predict the future, we can get ourselves ready for what most predict will be a strong recovery on the backside. Many experts believe pent-up demand will be unprecedented. Here’s what that demand may look like for multiple industries: HospitalityWanderlust at an all-time high, yearning for the green light to explore. FinanceAdopting contact-free transactions. Software as a ServiceLate-adopters speeding up switch to online services. HealthcareAppreciative of societal contribution and bioscience advances. RetailCelebrate post-hibernation. Time to look good again. Stick with online innovators. Food & BeverageTime to meet…
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