Ideas Don’t outspend your competition. Outperform them. Here’s a terrible secret: customers don’t have to be so darn expensive. Now, more than ever, the customer math matters. Typically, marketing spends are scattered and fingers are crossed. Wasteful. Instead, we track consumers as they progress forward from interested leads to loyal customers. So we can build a sustainable growth model of efficient marketing dollars, and you can make C-suite and investors happy. How do you calculate CAC? How do you lower it? How do you determine the ideal budget? How do you create a marketing model for growth? Bottom line, we’ve…