Archive

Right & Wrong: Lessons in Shareable Content

March 16, 2018

Resources Right & Wrong: Lessons in Shareable Content As marketers, we’re steeped in the best practices of developing and distributing content. But if we’re all following the same rules, how can your message stand out? It’s a not easy, so we developed a 10-point checklist to grade our ideas against before we set out to create a new content series. The funny thing is, we’re starting to use it for paid ad campaigns as well. It’s not an easy set of questions to pass. In fact most of our original ideas flunk it. BUT, from there we have a better…

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Finding your brand voice

March 7, 2018

Resources Finding Your Brand Voice How can your brand’s voice play a part in serving your organization’s mission? Claire Bishop of Children International and our founder Justin Watkins walk through how brands can find the right voice and tone to communicate their mission to the right audience. To illustrate their point they discuss the process of finding CI’s voice and position that aligns with their mission and their audience. See the full deck here:Slideshare: Finding Your Voice. And for more examples of the Children International work check out the full case study. And be sure to meet some of the many kids CI supports around…

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