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The Very Best AgTech Ad Agencies & Marketing Firms in the U.S.
November 23, 2022
Marketing in AgTech: Meet the Agencies Separating the Wheat from the Chaff Marketing in agtech isn’t really all that different from other industries, but there are nuances to it, and finding an agency that knows how to walk the tightrope between growers and industry gatekeepers is where it gets a little hairy. So, who are agtech brands to turn to? Wherever your brand lands on the map, we’ve put together an objective look at agencies across the states that revel in the challenges and opportunities of marketing in the agtech industry. Ad Farm LeadershipBen Graham, PresidentEmployees100+HeadquartersCalgaryClientsNutrien, ESN, Egg Farmers of…
The Very Best EdTech Ad Agencies & Marketing Firms in the U.S.
November 23, 2022
Marketing in EdTech: Meet the Agencies Capturing the Potential of this Expansive Industry Ah, edtech startups – they sure do grow up fast, don’t they? As the industry continues to flex and shapeshift to meet the needs of students and educators alike, brands in this market will find there’s plenty of room to grow but may struggle to stand out. Wherever your brand lands on the map, we’ve put together an objective look at agencies across the states that revel in the challenges and opportunities of marketing in the edtech industry. Walker Sands LeadershipMike Santoro, CEOEmployees200+HeadquartersChicagoClientsNovoEd, BNED, Collins Language and…
The Very Best B2B SaaS Ad Agencies & Marketing Firms in the U.S.
November 23, 2022
Marketing in B2B SaaS: Meet the Agencies putting decision makers' heads in the clouds — the software kind, that is. The B2B SaaS industry has always been a tough nut to crack. Getting businesses to understand the value of SaaS is one thing, but standing out in such a niche space is a whole other, right? Well, you’re in luck. There are plenty of B2B SaaS marketing agencies built to do just that, and we’ve put together a guide of the ones who aren’t just good at it, but downright great. Here is a completely objective — okay, maybe just…
Glossary: 42 Terms for CleanTech Marketers
September 29, 2022
Resources The Often-Updated CleanTech Marketer Terms To Know Let’s start by acknowledging that the Venn diagram between CleanTech and ClimateTech is basically a circle. Well, maybe you didn’t know that, but the folks over at Clean Energy Venture have illustrated this perfectly. So, what’s a marketer to do when thrown the task of identifying the latest terms in their respective industry? You start with the basics, and since you’ve found your way here, we’d say you’re on the right track. Just like our original guide on Tech Marketer Terms, we’ll be updating this list as new terms roll in. Go…
Glossary: 17 Terms for eHealth Marketers
September 21, 2022
Resources The Often-Updated eHealth Marketer Terms To Know Here we are, once again, exploring the wild world of tech marketing terms. This time around we’ve got our eye on eHealth, a growing field emerging at the intersection of medical informatics, public health and business. We’ve got no doubt this list of terms will continue to grow as the industry does, so we’ll be updating it as they roll in – just like our original guide on Tech Marketer Terms. Even if you’re not in the business of eHealth, quite a few of these terms refer to consumer-facing systems you may…
Glossary: 29 Terms for AgTech Marketers To Know
September 14, 2022
Resources The Often-Updated AgTech Marketer Terms To Know Never spent a day on the farm and now you’re knee-deep in campaigns for FMS programs? Or maybe your boss is amped up on the future of tech in Agriculture 4.0 and they lost you at the first mention of nitrogen modeling? Not that we know what that’s like or anything… Don’t sweat it — we’ve put together a cheat sheet. We’re covering the A-Z’s of general to more specific agtech marketing terms, and just like our original guide on Tech Marketer Terms, we’ll be updating this list as new terms roll…
Glossary: 46 Terms for EdTech Marketers
September 7, 2022
Resources An Often-Updated List of EdTech Marketing Glossary: Terms To Know Largely influenced by the tech industry, education has changed quite a bit over the years to keep up. Just like any other tech industry, there’s a flurry of buzzwords to keep up with, too. Maybe you’re putting together a presentation on data culture, or maybe you’re a parent trying to navigate this space without bombarding your kids with a million questions. Either way, we’ve got you covered. You’ll find our ever-growing list of terms below. 1:1 Technology: Here’s the 101 on 1:1 technology. In education, this term signals there’s…
Glossary: 48 Terms for FinTech Marketers
September 7, 2022
Resources Glossary: 48 Terms for FinTech Marketers Does your head start to spin when the conversation turns to crypto? Or have you been tasked to put together a report on, oh, we don’t know…trends in the sharing economy (which you have definitely heard of before)? No need to scramble — we’ve got a cheat sheet. We’re covering the A-Z’s of general to more specific fintech marketing terms, and just like our original guide on Tech Marketer Terms, we’ll be updating this list as new terms roll in. If you’ve got any you’d like to submit, give us a shout in…
Glossary: 10 Terms for PropTech Marketers
September 7, 2022
Resources The Often-Updated PropTech Marketer Terms To Know Adding to the ever-growing list of portmanteaus (words that get smashed together to make a new word) in the tech sphere is PropTech, AKA property tech. Somewhere out there, there’s an intern whose eyes glazed over at the first mention of Automated Valuation Models (AVM), and that’s who we’re looking out for. Just like our original guide on Tech Marketer Terms, we’ll be updating this list as new terms roll in. Grab a swag journal out of the supply closet – we all have them – and jot these down. We can’t…
Glossary: 63 Terms for Tech Marketers
February 17, 2022
Resources The Often-Updated Tech Marketer Terms To Know The tech space is fast-paced. Heck, in the time it takes you to read this, approximately 50 new buzzwords were created by tech companies you haven't heard of — yet. As tech marketers, we've all been in a meeting thinking to ourselves, "Wait, what is this guy talking about?" No? Just us? Fear not, because we've got a cheat sheet. This bad boy covers anything from common marketing practices and terms to the more esoteric. We'll be updating it as new terms roll in and if you've got any you’d like to…
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