Exercise for Marketing Minds

February 18, 2020

Resources Exercise for Marketing Minds We created Quick Question to help marketing teams sharpen their game. Use #1 KICKSTART A CONVO Hand out a few cards at the top of a meeting to drum up discussion. Use #2 WORKSHOP IN A BOX Select a few cards, tape them to paper, and have people write answers next to them. Boom, you’re collaborating. Use #3 DAILY CHALLENGE Draw a card each day to pull out of the weeds for a moment Want More? REQUEST YOUR OWN Quick Question is a limited edition project for clients, workshop attendees and industry friends. If you’d…

The Message and the Market

February 18, 2020

Resources The Message and the Market https://www.youtube.com/watch?v=_zJ0N9B1wd0 The most successful established businesses earn 36% of their revenue by launching new products and offerings. Compare this to the bottom quadrant of companies earning only 10% of their revenue from new initiatives. It’s clear that success in new launches translates to success in business. Beyond staying relevant to your customers it’s keeping pace to fend off new entrants. Every single month roughly 775,000 startups are launched in the U.S. market. And it’s on the rise, up 28% from 15 years ago. Half of them will fail before their 5th birthday, but it…

Logo Identity Quiz: KC Fast Growth Edition

October 7, 2019

Roundups Logo Identity Quiz: KC Fast Growth Edition How Many of These Logos Do You Recognize? Even with the type obscured, many are easily deciphered. Others may be more difficult if you’ve had fewer encounters with the brand. Go ahead, see how many of these 12 Kansas City-based fast growth brands you can decode.Then scrolldownthepagefortheanswerkey....almost there... Okay, lets see how you did: Shout out to each of the brands for their growth so far.Backlot Cars WellSky Tickets For Less Mylo ShotTracker Pepper IoT Rx Saving Solutions Bungii PayIt Stackify C2FO Site 1001 Let us know what you’re pushing towards. Get in touch for more information on our case studies or marketing…

Finding your brand voice

March 7, 2018

Resources Finding Your Brand Voice How can your brand’s voice play a part in serving your organization’s mission? Claire Bishop of Children International and our founder Justin Watkins walk through how brands can find the right voice and tone to communicate their mission to the right audience. To illustrate their point they discuss the process of finding CI’s voice and position that aligns with their mission and their audience. See the full deck here:Slideshare: Finding Your Voice. And for more examples of the Children International work check out the full case study. And be sure to meet some of the many kids CI supports around…

How your company can (really) adopt your brand voice

October 7, 2017

Resources How Your Company Can (Really) Adopt Your Brand Voice If you’re reading this, you probably understand the ins and outs of your organization’s brand perfectly. The hard part (and often the reason establishing a brand voice is important in the first place) is communicating that brand to the outside world, consistently. When developing a brand voice, establishing the guidelines is only step one. Step two – getting your organization to adopt it – is the bigger obstacle. So, how do you begin to bring to life the brand voice that you worked so hard to define? We’ve got a…

Google Analytics 101: Auditing Your Content

November 11, 2016

Resources Google Analytics 101: Auditing Your Content Google Analytics is usually seen as a purely quantitative tool. While you can certainly focus on stats, the data in GA can also tell you a lot about the effectiveness of your content and brand voice. If you’ve spent some time creating content with a defined, strong brand voice, there are a few top-level areas of GA that are worth a look to understand your content performance. Better Understand Your Current Audience While your website isn’t the only channel your audience will use, it’s a good baseline for seeing who you’re reaching the…

How to create a more strategic editorial calendar

November 7, 2016

Resources How to Create a More Strategic Editorial Calendar Editorial calendars can be overwhelming – if you’ve ever pulled up a big, color-coded spreadsheet in a meeting and watched eyes glaze over, you know what I mean. And often, content calendars can be either extremely cluttered with notes and deadlines, or a little too simple, containing just content titles, authors and publication channels. Finding the right balance of simplicity and strategy for your content calendar can make all the difference. Here are a few tactics to consider if you’re ready to take your content calendar to the next level: Rethink Your…

Digital Marketing Stackup: Sandwich Edition

August 16, 2016

Roundup Digital Marketing Stackup: Sandwich Edition Somewhere between lunch and a strategy session, we got curious. Which sandwich shop rules the digital space? We decided to figure that out. First, we wrote down a few favorite spots that we frequent around town: From there, our analysis takes into account several important aspects that are crucial for any successful restaurant to consider: search, online ordering, social engagement and reviews. Here are the metrics we’re using to assess these categories: For a fair assessment, every restaurant is given points based off their rankings in each category (6 points for first place, 5…

Discovery as a Discipline

June 7, 2016

Ideas Discovery as a Discipline At any one time you’re either in Discovery Mode or Delivery Mode. Discovery is the insight, the idea that guides what we Deliver. The funny thing is, we all admire the Discovery moments but rarely make time for them as we’re obsessed with the daily Delivery. For mature organizations especially, Delivery is the name of the game. The idea or aha! was decided on long ago, so delivering with efficiency is the name of the game. But the smartest businesses realize that even the best Delivery has a time limit. Eventually an upstart group can beat them…

What’s your project?

January 7, 2016

Ideas What’s Your Project? Side-projects. Passion-projects. Whatever you call them, practicing your craft on your own terms is wildly beneficial. Few things teach us more than experimenting with a personal project. Not surprisingly, those hobbies can often turn into full-time gigs. Writers record podcasts. Project managers become photographers. Geologists become homebrewers. Everyone has a project they’ve considered and put off. So how do you kick-start your own side-hustle? Here’s my advice: 1) Do it.Publicly. Find a way to make yourself accountable to a group of friends if nothing else. Nothing drives a person like the fear of disappointing others. (Or…

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