Archive
Intern Mentor Series
May 20, 2025
Resources Intern Mentor Series As part of our summer internship we connected design intern Bhroovi Gupta to three industry friends to provide additional mentorship. But rather than keep it to herself, we made sure she could share her learnings with others. Enjoy! Andrea Wah – Universal Music Group Andrea Wah shares her journey from aspiring sex educator to creative technologist at Universal Music Group. She emphasizes the value of curiosity, continuous learning, and community in design. Andrea encourages aspiring designers to “shoot your shot,” embrace rejection as part of growth, and pursue personal interests boldly. She highlights the importance of…
Podcast: Out of Nowhere
May 20, 2025
Resources Podcast: Out of Nowhere Ever spotted a new brand in the tech sphere and thought “Wow, they came out of nowhere?!” That backstory is what this show is all about. We talk with tech's movers-and-shakers emerging from unexpected places. We talk about where they've been and where they're going next. CleanTech Patrik Frisk of Reju - working to solve polyester textile waste Varsha Ramesh Walsh of Offstream - streamlining compliance for carbon project developers David Zamarin of Detrapel - safe and sustainable surface protection Dillon Baxter of PlantSwitch - turning plants into compostable plastic Chris Tolles of Yardstick -…
Why Your Ads Aren’t Converting: The TAM, SAM, SOM Breakdown for Marketers
May 16, 2025
Resources Why Your Ads Aren’t Converting: The TAM, SAM, SOM Breakdown for Marketers First, what is TAM, SAM, and SOM? It’s a trio of market sizing metrics. Marketing can use them to be more precise (SOM) or misuse misused for scattershot ocean boiling (TAM too early). Let’s unpack why. TAM (Total Addressable Market) represents the total demand for a product or service, assuming unlimited resources and reach. It's the broadest view of your potential market. Pursuing this too early is an easy trap. When decision makers get ahead of themselves, they can pressure marketers to pursue less targeted volume before…
The Rise of Paid UGC & Creator Whitelisting
May 16, 2025
Resources The Rise of Paid UGC & Creator Whitelisting In 2025, the shift from organic influencer marketing to paid creator partnerships has become essential for brands aiming for measurable results. This transformation is driven by the need for transparency, scalability, and return on investment (ROI). TL;DR - would you rather pay a premadonna influencer for an organic post that could do nothing or something for a few days? Or have a stable of UGC from creators that your performance team deploys to targeted audiences (on their channels or yours) for 3-6 months? Oh and you only fund the messages that…
Why ChatGPT is stealing your traffic (And how GEO can fix it)
May 16, 2025
Resources Why ChatGPT is stealing your traffic (And how GEO can fix it) Generative Engine Optimization: The Future of Search Starts Now Performance marketing is ever-changing. But when Google is caught off guard, you know it’s more than a small progression. It’s a fundamental shift. Our team at Native Digital sees the emergence of Generative Engine Optimization (GEO) as reshaping how brands achieve visibility online. AI-driven platforms like ChatGPT, Perplexity, and Gemini have become primary sources for information, understanding and recommendations. Implementing GEO is crucial for maintaining a competitive edge. What Is Generative Engine Optimization (GEO)? GEO is the practice…
Founder, Justin Watkins speaks on GTM, Messaging, Content & Brand Voice
May 16, 2025
Resources Founder, Justin Watkins speaks on GTM, Messaging, Content & Brand Voice Launching in the New Normal How to successfully launch brands or initiatives in a rapidly changing, post-pandemic world. This presentation by CEO & Founder Justin Watkins emphasizes the importance of clear messaging, strong design, and pricing strategies that communicate value. The presenters advocate for targeting influential early adopters first to build momentum, and highlight the need for authentic community participation and patience to achieve lasting engagement and brand advocacy. https://www.youtube.com/watch?v=F0RTYD6S_cI Finding Message/Market Fit Message/Market Fit outlines the process of aligning your product’s messaging with the needs and language…
What Clients Say About Native Digital
May 16, 2025
Resources What Clients Say About Native Digital FINANCE Southern Bank Southern Bank’s Matt Bedell speaks to the Native Digital partnership, citing exceptional service, expertise, and professionalism. He highlights the agency’s collaborative approach, thoughtful feedback, and ability to deliver value across all marketing facets, making them a trusted, versatile extension of their own team. https://www.youtube.com/watch?v=B3pOzpEkV_g AltCap AltCap’s Megan Crook credits Native Digital for helping them clarify their mission and messaging during a pivotal time for small business and economic recovery. The partnership enabled AltCap to better serve their community, elevate their profile nationally, and communicate their unique value, treating AltCap as…
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