Archive
Glossary: 42 Terms for CleanTech Marketers
September 29, 2022
Resources The Often-Updated CleanTech Marketer Terms To Know Let’s start by acknowledging that the Venn diagram between CleanTech and ClimateTech is basically a circle. Well, maybe you didn’t know that, but the folks over at Clean Energy Venture have illustrated this perfectly. So, what’s a marketer to do when thrown the task of identifying the latest terms in their respective industry? You start with the basics, and since you’ve found your way here, we’d say you’re on the right track. Just like our original guide on Tech Marketer Terms, we’ll be updating this list as new terms roll in. Go…
Glossary: 17 Terms for eHealth Marketers
September 21, 2022
Resources The Often-Updated eHealth Marketer Terms To Know Here we are, once again, exploring the wild world of tech marketing terms. This time around we’ve got our eye on eHealth, a growing field emerging at the intersection of medical informatics, public health and business. We’ve got no doubt this list of terms will continue to grow as the industry does, so we’ll be updating it as they roll in – just like our original guide on Tech Marketer Terms. Even if you’re not in the business of eHealth, quite a few of these terms refer to consumer-facing systems you may…
Glossary: 29 Terms for AgTech Marketers To Know
September 14, 2022
Resources The Often-Updated AgTech Marketer Terms To Know Never spent a day on the farm and now you’re knee-deep in campaigns for FMS programs? Or maybe your boss is amped up on the future of tech in Agriculture 4.0 and they lost you at the first mention of nitrogen modeling? Not that we know what that’s like or anything… Don’t sweat it — we’ve put together a cheat sheet. We’re covering the A-Z’s of general to more specific agtech marketing terms, and just like our original guide on Tech Marketer Terms, we’ll be updating this list as new terms roll…
Glossary: 46 Terms for EdTech Marketers
September 7, 2022
Resources An Often-Updated List of EdTech Marketing Glossary: Terms To Know Largely influenced by the tech industry, education has changed quite a bit over the years to keep up. Just like any other tech industry, there’s a flurry of buzzwords to keep up with, too. Maybe you’re putting together a presentation on data culture, or maybe you’re a parent trying to navigate this space without bombarding your kids with a million questions. Either way, we’ve got you covered. You’ll find our ever-growing list of terms below. 1:1 Technology: Here’s the 101 on 1:1 technology. In education, this term signals there’s…
Glossary: 48 Terms for FinTech Marketers
September 7, 2022
Resources The Often-Updated FinTech Marketer Terms To Know Does your head start to spin when the conversation turns to crypto? Or have you been tasked to put together a report on, oh, we don’t know…trends in the sharing economy (which you have definitely heard of before)? No need to scramble — we’ve got a cheat sheet. We’re covering the A-Z’s of general to more specific fintech marketing terms, and just like our original guide on Tech Marketer Terms, we’ll be updating this list as new terms roll in. If you’ve got any you’d like to submit, give us a shout…
Glossary: 10 Terms for PropTech Marketers
September 7, 2022
Resources The Often-Updated PropTech Marketer Terms To Know Adding to the ever-growing list of portmanteaus (words that get smashed together to make a new word) in the tech sphere is PropTech, AKA property tech. Somewhere out there, there’s an intern whose eyes glazed over at the first mention of Automated Valuation Models (AVM), and that’s who we’re looking out for. Just like our original guide on Tech Marketer Terms, we’ll be updating this list as new terms roll in. Grab a swag journal out of the supply closet – we all have them – and jot these down. We can’t…
The Very Best Tech Ad Agencies & Marketing Firms in the U.S.
September 7, 2022
The Very Best Tech Ad Agencies & Marketing Firms in the U.S. Kalungi LeadershipFadi George, CEOEmployees100+HeadquartersSeattleClientsClariti, Beezy, CCD Health, DataGuardServicesBuild SaaS Marketing TeamsLinkedInhttps://www.linkedin.com/company/kalungi-inc/ PodcastB2B SaaS Marketing Snacks SingleGrain LeadershipEric Siu, CEOEmployees60+HeadquartersLos AngelesClientsAmazon, Recurly, Intuit, Nextiva, CrunchbaseServicesStrategy, Messaging, Creative, Performance MarketingLinkedInhttps://www.linkedin.com/company/single-grain-llc PodcastLeveling Up Directive LeadershipGarrett Mehrguth, CEOEmployees100+HeadquartersLos AngelesClientsBetterment, Cisco, SAMSUNG SDS, ProcareServicesBrand Strategy, Messaging, Creative, Performance MarketingLinkedInhttps://www.linkedin.com/company/directive-consulting/ PodcastN/A Native Digital LeadershipJustin Watkins, CEO & FounderEmployees40+HeadquartersKansas CityClientsC2FO, Deserve, Leapyear, blooom, nbkc bankServicesPerformance Marketing, Creative MessagingLinkedInlinkedin.com/company/native-digital-llcPodcastOut of Nowhere Refine Labs LeadershipChris Walker, CEOEmployees70+HeadquartersBostonClientsFIRETRACE, eversound, VAPOTHERMServicesMarketing Strategy, Creative, Performance MarketingLinkedInhttps://www.linkedin.com/company/refine-labs/ PodcastState of Demand Gen NoGood LeadershipMostafa ElBermawy, CEOEmployees30+HeadquartersNYCClientsSteer, ByteDance, JVN Hair, Invisibly, GhosteryServicesSEO, SEM/PPC, Social, Content, Video, Email,…
The Very Best B2C SaaS Marketing Firms in the U.S.
September 7, 2022
The Very Best B2C SaaS Marketing Firms in the U.S. On the surface, it may seem B2C and B2B SaaS companies would have similar marketing tactics: both want to minimize churn rates, seek to keep customer acquisition costs low and maintain the lifetime value. And while both industries hope to be around for a long time and not just a good time, their marketing priorities differ. Getting customers to buy into the idea of SaaS through marketing is one thing, but gaining their continued loyalty is a whole other. Fortunately for you, there are plenty of B2C SaaS marketing agencies…
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