Archive

Eric Melin

January 30, 2020

Resources Eric Melin Eric aka Mean Melin is a drummer, Community Manager at Callahan Creek, and most notably the 2013 World Air Guitar Champ. We Talk With a Lot of "Makers." With Your Air Guitaring, What Is It You'd Say You Make? Joy? Hate? Confidence? Well, there’s an inherent absurd entertainment value for sure. The concept of air guitar as something that’s done on it’s own (rather than movements one makes while enjoying music) evokes a lot of feelings in people. Sometimes its pure joy, and people lose their inhibitions and connect with you. Other times, it’s hate. Those people I can’t help.…

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Chris Evans

January 30, 2020

Resources Chris Evans Chris is Founder & Creative at ecokiddo, where he builds brand stories kids and families love. He is also part of a team that provides executive-level, behind-the-scenes talent for area agencies through You’re Welcome. Please Tell Me You Wanted to Be an Accountant as a Child Until a Dramatic Twist of Events Led You to This. You mean how does a single guy with no kids find himself working for 15 years in kids and family advertising and design? Chalk it up to arrested development? Actually, what originally drew me to the niche and keeps me passionately engaged is…

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Abigail Gallagher

January 30, 2020

Resources Abigail Gallagher Abigail is a designer and co-founder of the CMYKC podcast. Along with motion designer Steve Biegun they are uniting various design disciplines and sending those conversations to our earbuds. Have You Discovered Any Common Themes in Your Podcast Conversations so Far? “Kansas City” is perhaps an overly obvious answer to this question, but it’s the level of energy that creeps into the conversation when the topic is broached that gets me. The growth and comradeship amongst the local creative scene, finding oneself and true passions within the city limits, and a general excitement for what’s on the horizon for the individuals…

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3 Ways to get beyond the basics in Google Analytics

January 30, 2020

Resources 3 Ways to get beyond the basics in Google Analytics Reporting: it can sometimes be the the scariest word for marketers. Lucky for us, there are incredible tools, like Google Analytics (or GA for short), to help lessen the intimidation associated with reporting. Google Analytics helps to put data into perspective so we can make sense of it all. Having compiled more than a few dozen reports for clients over the past couple years, we’ve got a few recommendations on how to get more out of your basic GA reports. 1) Take Advantage of Secondary Dimensions One of the…

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