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Why every marketer should understand Open Graph tags
July 4, 2017
Resources Why Every Marketer Should Understand Open Graph Tags Oh, Open Graph tags – they’re beautiful little things that are essential to any digital marketer’s toolkit. These guys make your content work harder and smarter, and they’re pretty easy to deal with, too. If you’re not familiar with the Open Graph protocol, I’ll break it down: these tags are similar to title and meta description tags that we know and love so well from search, except they’re created specifically to help you optimize your content for social sharing. Just like search tags, Open Graph tags go right between the <head> tags on…
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