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Google Analytics 101: Auditing Your Content

November 11, 2016

Resources Google Analytics 101: Auditing Your Content Google Analytics is usually seen as a purely quantitative tool. While you can certainly focus on stats, the data in GA can also tell you a lot about the effectiveness of your content and brand voice. If you’ve spent some time creating content with a defined, strong brand voice, there are a few top-level areas of GA that are worth a look to understand your content performance. Better Understand Your Current Audience While your website isn’t the only channel your audience will use, it’s a good baseline for seeing who you’re reaching the…

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How to create a more strategic editorial calendar

November 7, 2016

Resources How to Create a More Strategic Editorial Calendar Editorial calendars can be overwhelming – if you’ve ever pulled up a big, color-coded spreadsheet in a meeting and watched eyes glaze over, you know what I mean. And often, content calendars can be either extremely cluttered with notes and deadlines, or a little too simple, containing just content titles, authors and publication channels. Finding the right balance of simplicity and strategy for your content calendar can make all the difference. Here are a few tactics to consider if you’re ready to take your content calendar to the next level: Rethink Your…

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