Learning to Unlearn

Resources Learning to Unlearn With experience comes many lessons. In advertising, those lessons can be invaluable but also potentially dangerous. Personally, I’m in my 15th year in digital marketing. Every year should draw me closer and closer to saying things like “we’ve always done…” or “this always worked in the past” – but you won’t hear me say either of those things. It’s not that I discount the lessons learned. I’m just reminded constantly that the rules change every day. The idea we all thought would totally work might’ve sucked more than we’d like to admit. And that thing we…