Shannon Scott

Resources Shannon Scott Shannon is Executive Director of Marketing Communications at Applebee’s International. The neighborhood grill is frequently recognized by fans and industry insiders for its approach to digital and social. Talking with Shannon you see why. The Purely User-Generated Content on Your Instagram Feed Makes a Ton of Sense to Me. How’d You Get There? When Instagram came on the scene, it seemed like the perfect place for us to showcase our restaurant experience and food. We dabbled at first and treated content for this space like any other piece of content we created and pushed out. As our guests started…