Hotel Kansas City
Introducing Kansas City to a hotel worthy of its name.
Launching a high-end and
historical property from Hyatt.
Brand Strategy
Challenge
There are a lot of hotels in Kansas City.
What makes the beautifully renovated and historically rich Hotel Kansas City any different?
Just look at it. Sorta sells itself. Most of the Hyatt Unbound Collection hotels do. They’re high-end hotel and event spaces.
So, where do we fit in?
Solution
Positioning a hotel with a century of history
Long ago, Kansas Citians banded together to build this beautiful building. Now, it’s theirs to inhabit again, to gather, to linger longer, before heading to what’s next. It’s up to us, to all of us Kansas Citians, to tell that story.
Capturing a future atmosphere
Without a constructed hotel to feature on Instagram, focus on what the kids call a VIBE. Let’s represent the experience future guests will have in the hotel, sparsely sprinkling in detail room shots to create a public brand mood board.
Generating grand ideas for a grand opening
Hit the drawing board and draw up ideas to introduce the hotel to Kansas City. Mystery tours, a 100-year-old building birthday party, boutique bridal showcases and more buzzy grand opening activations fit for a brand this elegant.
Let us know what you’re pushing towards. Get in touch for more information on our case studies or marketing framework resources.
Justin Watkins
CEO — Founder jwatkins@nativedigital.com