SOLUTION

To dip Helen Jon’s toe into social media and SEO, we knew what we had to do. Put our best foot forward, then optimize again and again, making a bigger and bigger splash. By spending less and less.

Diving into deep analysis
We researched luxury swimwear and resort wear. Then, we identified popular and niche keyword clusters. With that, we wrote content briefs the client could use to create website content to draw people in.

Segmenting the Swimmers
We looked at the social interests of the demo we knew a swimsuit like this would appeal to.

Planning the Outfit
Our Performance Marketing team built a projection model to land on a budget with a high return on spend. Then we activated the plan across Facebook and Instagram.

Testing the Waters
We A/B tested. A lot. Working with Helen Jon’s internal team, we created ongoing social ads, then we optimized based on what worked. And we cut the ones that didn’t work — we should have kept the tags on those.