CHALLENGE

How do we stand out as an alternative to other weight loss medication with a Veterinarian audience that has limited time and mindspace for medications outside of their go-to?

SOLUTION

Purposeful Creative: We went above and beyond the brochure. Even the box our kit came in doubled as a kitty cafe for the resident office cat. 

Emotional Engagement: Instead of focusing solely on product, we recognized the stress Veterinarians go through, and provided thank you letters as an extra personal touch. 

Remained Top of Mind: Mouse (cat?) pads for the office computer, cell phone cases, and even litter scoops were fun ways to stay top of mind for prescribers and associate the brand with levity.

Toolkit container

Instead of another sales folder cluttering an already bustling office, we created a box for the resident office cat to make his home. The cafe exterior serves as a continual reminder to the Vets walking by that Mirataz encourages eating.

Thank You Note

Through stakeholder interviews and audience personas, one message rang loud and clear: Veterinarians don’t always get the love they deserve. To show we love anyone who loves cats, we included a hand-written thank you card from our sales team.