A disruptive FinTech firm with the bold branding to match.

Challenge

C2FO is one of the fastest-growing FinTech firms in the nation. As the first and largest working capital market in the world, they are disruptors in every sense of the word – and came to Native for visuals and messaging to match. With big banks as their main competition and newcomers popping onto the scene, C2FO needed sales enablement collateral that left an impression on a very specific audience.

Solution

Native worked closely with the C2FO team to first establish audiences and messaging specifically for Enterprise Buyers. We provided strategic talking point recommendations, and directives for which points go in the sales brochure versus on the landing page. 

We honed in on a voice that is bold and confident while cheeky and approachable – a far cry from the other personalities in their space. We developed a distinct new visual style that sets C2FO apart from competitors to deliver a sales brochure without the expected and often-seen iconography. Instead, we opted for abstract symbolism which elevated the style to meet their level of credibility. Originating with an exploration of paper-cut shapes, we created illustrations that symbolize the depth and complexity with which C2FO partners with their clients. The shadows and texture of the paper in the illustrations is striking in comparison in the competitive landscape of straight-forward vector art.