About

• Go-to for all things performance marketing, analytics infrastructure, and measurement. From server-side tracking to AI-powered search.
• Loves digging into numbers to uncover opportunities and break through competitive barriers.
• Avid learner and early adopter – building agency-wide systems around AI and the next wave of search behavior.
• Serves up data-driven strategy in the office, and high-wattage efforts on gravel bike trails.
• Obsessed with marketing automation and finding efficient, technical solutions to messy data problems.