Resources

Brainstorm: Grassroots Launch

Use the following framework to plan a grassroots rollout strategy using Shared, Owned and Paid Media channels. Shared Media is the emphasis at this stage. (hence the additional real estate on your worksheet) It requires patience, creativity and activating in a way that encourages audience participation.

Download the PDF and give it a go.
(It’s not gated, but do reach out and tell us if it was useful.)


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