Marketing in eHealth: Meet the Agencies Daring the HealthTech Waters

If the past few years have taught us anything, it’s the value of eHealth, and we’re not the only ones who see it. The industry is projected to grow 17.4% between 2022 and 2030, and the World Health Organization’s (WHO) support is a huge driving force behind that growth. 

From consumer-facing remote healthcare to virtually anything related to computers and medicine, eHealth is a beast of an industry – one with nine ‘value pools,’ if you want to get into the nitty-gritty. In a market with infinite possibilities, how do brands cut through the noise? 

Wherever your brand lands on the map, we’ve put together an objective look at agencies across the states that revel in the challenges and opportunities of marketing in the eHealth industry.

Area 23

LeadershipRenée Mellas, President
Employees800+
HeadquartersNYC
ClientsBayer, VectivBio, Biogen
ServicesMarketing Strategy, Creative, Performance Marketing
LinkedInhttps://www.linkedin.com/company/area-23/  
PodcastRaising Your Antenna

Evoke Incisive Health

LeadershipDominic Elliston, Managing Director of Evoke Galliard & Evoke Incisive Health
Employees50+
HeadquartersLondon
Clients23andMe, AstraZeneca, Roche
ServicesMarketing Strategy, Creative, Performance Marketing
LinkedInhttps://www.linkedin.com/company/evoke-incisive-health/  
PodcastN/A

Harrison and Star

LeadershipJennifer O’Dwyer, CEO
Employees250+
HeadquartersNYC
ClientsPfizer, Merck, AstraZeneca
ServicesMarketing Strategy, Creative, Performance Marketing
LinkedInhttps://www.linkedin.com/company/harrison-and-star/ 
PodcastN/A

IPG Health

LeadershipDana Maiman, CEO
Employees700+
HeadquartersNYC
ClientsEyedar, The Feelings, New York State
ServicesMarketing Strategy, Creative, Performance Marketing
LinkedInhttps://www.linkedin.com/company/ipg-health/
PodcastN/A

Maricich

LeadershipMark Maricich, CEO & Chief Strategic Officer
Employees15+
HeadquartersIrvine
ClientsBausch & Lomb, Beckman Coulter, Dexcel Pharma
ServicesMarketing Strategy, Creative, Performance Marketing
LinkedInhttps://www.linkedin.com/company/maricich-healthcare-communications/  
PodcastN/A

Native Digital 

LeadershipJustin Watkins, CEO & Founder
Employees30+
HeadquartersKansas City
ClientsIntelycare, Bardavon, Level Ex
ServicesBrand Strategy, Messaging, Creative, Performance Marketing
LinkedInlinkedin.com/company/native-digital-llc
PodcastOut of Nowhere

NoGood 

LeadershipMostafa ElBermawy, CEO
Employees30+
HeadquartersNYC
ClientsSteer, ByteDance, JVN Hair, Invisibly, Ghostery
ServicesBrand Strategy, Messaging, Creative, Performance Marketing
LinkedInhttps://www.linkedin.com/company/nogood/
PodcastN/A

Ogilvy Health

LeadershipKim Johnson, Global CEO
Employees600+
HeadquartersNYC
ClientsRoche, Bristol-Myers Squibb, Johnson & Johnson
ServicesMarketing Strategy, Performance Marketing, Creative
LinkedInhttps://www.linkedin.com/company/ogilvy-health-north-america/ 
PodcastOgilvy Health Inspiration Podcast

Real Chemistry

LeadershipShankar Narayanan, Chief Executive Officer
Employees1,300+
HeadquartersSan Fransisco
ClientsPfizer, Johnson & Johnson, Parexel
ServicesMarketing Strategy, Performance Marketing, Creative
LinkedInhttps://www.linkedin.com/company/therealchemistry/ 
PodcastThe Real Chemistry Podcast

Saatchi & Saatchi Wellness

LeadershipJennifer Shirley, President
Employees300+
HeadquartersNYC
ClientsDeaf 911, Walmart, NexGard
ServicesMarketing Strategy, Performance Marketing, Creative
LinkedInhttps://www.linkedin.com/company/saatchi-&-saatchi-wellness/ 
PodcastN/A

What’s Next?

The eHealth industry is explosive, complex, and ever-changing. 

Finding a partner that sees your value and shares your vision is no small task. If it makes it easier, just remember you’re simply hiring a collection of individuals. If you’d like to meet some that are outcome-driven and embrace unconventional thinking, we know a few.

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