Marketing in eHealth: Meet the Agencies Daring the HealthTech Waters
If the past few years have taught us anything, it’s the value of eHealth, and we’re not the only ones who see it. The industry is projected to grow 17.4% between 2022 and 2030, and the World Health Organization’s (WHO) support is a huge driving force behind that growth.
From consumer-facing remote healthcare to virtually anything related to computers and medicine, eHealth is a beast of an industry – one with nine ‘value pools,’ if you want to get into the nitty-gritty. In a market with infinite possibilities, how do brands cut through the noise?
Wherever your brand lands on the map, we’ve put together an objective look at agencies across the states that revel in the challenges and opportunities of marketing in the eHealth industry.
Area 23
| Leadership | Renée Mellas, President |
| Employees | 800+ |
| Headquarters | NYC |
| Clients | Bayer, VectivBio, Biogen |
| Services | Marketing Strategy, Creative, Performance Marketing |
| https://www.linkedin.com/company/area-23/ | |
| Podcast | Raising Your Antenna |
Evoke Incisive Health
| Leadership | Dominic Elliston, Managing Director of Evoke Galliard & Evoke Incisive Health |
| Employees | 50+ |
| Headquarters | London |
| Clients | 23andMe, AstraZeneca, Roche |
| Services | Marketing Strategy, Creative, Performance Marketing |
| https://www.linkedin.com/company/evoke-incisive-health/ | |
| Podcast | N/A |
Harrison and Star
| Leadership | Jennifer O’Dwyer, CEO |
| Employees | 250+ |
| Headquarters | NYC |
| Clients | Pfizer, Merck, AstraZeneca |
| Services | Marketing Strategy, Creative, Performance Marketing |
| https://www.linkedin.com/company/harrison-and-star/ | |
| Podcast | N/A |
IPG Health
| Leadership | Dana Maiman, CEO |
| Employees | 700+ |
| Headquarters | NYC |
| Clients | Eyedar, The Feelings, New York State |
| Services | Marketing Strategy, Creative, Performance Marketing |
| https://www.linkedin.com/company/ipg-health/ | |
| Podcast | N/A |
Maricich
| Leadership | Mark Maricich, CEO & Chief Strategic Officer |
| Employees | 15+ |
| Headquarters | Irvine |
| Clients | Bausch & Lomb, Beckman Coulter, Dexcel Pharma |
| Services | Marketing Strategy, Creative, Performance Marketing |
| https://www.linkedin.com/company/maricich-healthcare-communications/ | |
| Podcast | N/A |
Native Digital
| Leadership | Justin Watkins, CEO & Founder |
| Employees | 30+ |
| Headquarters | Kansas City |
| Clients | Intelycare, Bardavon, Level Ex |
| Services | Brand Strategy, Messaging, Creative, Performance Marketing |
| linkedin.com/company/native-digital-llc | |
| Podcast | Out of Nowhere |
NoGood
| Leadership | Mostafa ElBermawy, CEO |
| Employees | 30+ |
| Headquarters | NYC |
| Clients | Steer, ByteDance, JVN Hair, Invisibly, Ghostery |
| Services | Brand Strategy, Messaging, Creative, Performance Marketing |
| https://www.linkedin.com/company/nogood/ | |
| Podcast | N/A |
Ogilvy Health
| Leadership | Kim Johnson, Global CEO |
| Employees | 600+ |
| Headquarters | NYC |
| Clients | Roche, Bristol-Myers Squibb, Johnson & Johnson |
| Services | Marketing Strategy, Performance Marketing, Creative |
| https://www.linkedin.com/company/ogilvy-health-north-america/ | |
| Podcast | Ogilvy Health Inspiration Podcast |
Real Chemistry
| Leadership | Shankar Narayanan, Chief Executive Officer |
| Employees | 1,300+ |
| Headquarters | San Fransisco |
| Clients | Pfizer, Johnson & Johnson, Parexel |
| Services | Marketing Strategy, Performance Marketing, Creative |
| https://www.linkedin.com/company/therealchemistry/ | |
| Podcast | The Real Chemistry Podcast |
Saatchi & Saatchi Wellness
| Leadership | Jennifer Shirley, President |
| Employees | 300+ |
| Headquarters | NYC |
| Clients | Deaf 911, Walmart, NexGard |
| Services | Marketing Strategy, Performance Marketing, Creative |
| https://www.linkedin.com/company/saatchi-&-saatchi-wellness/ | |
| Podcast | N/A |
What’s Next?
The eHealth industry is explosive, complex, and ever-changing.
Finding a partner that sees your value and shares your vision is no small task. If it makes it easier, just remember you’re simply hiring a collection of individuals. If you’d like to meet some that are outcome-driven and embrace unconventional thinking, we know a few.