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Scouting Report: World Series Content

Justin Watkins

November 2015

It’s World Series time: our hometown Royals are taking on the Mets of New York. So we asked two questions:

1) Who has the best fans online?

2) What’s the top content of the postseason?

We may be biased, so we let the numbers do the talking.

 

TEAM FAN BASE

It turns out “flyover country” gets social media.
chart1

Things get a little more interesting when we compare each team’s fan base with the population of their respective metro areas. While we hear the Mets have another team to contend with for fans, it’s clear – the Royals take the crown in fans relative to their population.
chart2

On the engagement front, Twitter is a close one. Facebook goes to KC. Instagram goes to NY.

chart3

Apparently some things happen outside of the internet – we’ve heard this but have yet to confirm. We know Royals fans are pretty loyal, but here’s the cold, hard, not-just-on-the-internet proof. With 88% attendance this year, KC fans show up IRL too.

fan-attendance

 

PLAYERS ON TWITTER

Top tweeters Royals First Baseman Eric Hosmer and Mets Rightfielder Curtis Granderson both understand it’s not all about them. We pulled the top postseason tweet for each and, not surprisingly, both are directed at the fans and local community.

Hosmer pours out support to the KCFD and families during the recent tragedy in the KC community. Granderson offers behind-the-scenes photos and videos including this one thanking fans on the road.

granderson-hosmer
chart4

 

TOP GIFs

When it comes to social content, gifs are king (at least that’s our theory). We looked at the most popular MLBGIFs by team and found these two gems.

The Mets GIF had the most shares of the two, but both remind us it is a game. It’s supposed to be fun.

 

SEARCH TRENDS

Who’s getting the most search love this season? While both teams saw postseason spikes this month, overall, more people were looking up the Royals throughout the season.

ws-searchtrends

If you want to see more interesting World Series data, Google Trends is tracking it from multiple angles. One of our favorite sections is the Top “Why” Questions for each team.
ws-questions

 

CONCLUSION

Too close to call. Plus we’re superstitious AF. We’ll let ‘em settle it on the field.

#goroyals #takethecrown

take-the-crown