SaaS
Pepper IoT

The responsible IoT platform.

We modernized how Pepper goes to market pitching how they can help hardware companies to go to market.

Challenge

As smart device companies scramble to meet demand for a connected piece of hardware, they outsource their software to other countries with fast speed-to-market but lenient thoughts on privacy. Where does that leave U.S.-based Pepper’s Internet of Things (IoT) platform? 

Solution

For Pepper, security is part of a larger conversation. So we told a new Pepper story.

Our Approach

It’s the digital Wild West out there. Companies rush to market with IoT partners who have no regard for the future of any business outside of their own. They play fast and loose with customer data.

Most IoT players either claim to be the quickest to implement, or that they’re the smart choice for smart products. Meanwhile, most potential customers want to stay relevant, but they need to stay compliant.

Pepper is in that sweet spot. Pepper is the responsible IoT.

Taking this positioning and new story, we built a message playbook, ideated content themes and crafted a unique sales deck. .

We modernized how Pepper goes to market pitching how they can help hardware companies to go to market.