Marketing in PropTech: Meet the Agencies Navigating this Budding Buzzword Industry
Some say proptech is the modern remedy for today’s real estate specialist woes. We say they’re onto something.
Proptech sits somewhere at the intersection of fintech, contech, and shared economy real estate, and brands in this market have plenty of room to grow. So, how do they do so while getting the attention of busy real estate agents and brokerage firms?
Wherever your brand lands on the map, we’ve put together an objective look at agencies across the states that revel in the challenges and opportunities of marketing in the proptech industry.
Akrete
Leadership | Margy Sweeney, CEO |
Employees | 15+ |
Headquarters | Chicago |
Clients | Wright Heerema Architects, Project Management Advisors, Alliant Credit Union |
Services | Media Strategy, Performance Marketing, Creative |
https://www.linkedin.com/company/akrete/ | |
Podcast | N/A |
Antenna Group
Leadership | Keith Zakheim, CEO |
Employees | 150+ |
Headquarters | NYC |
Clients | CoStar Group, Compass, Nest |
Services | Media Strategy, Performance Marketing, Creative |
https://www.linkedin.com/company/antenna-group/ | |
Podcast | Raising Your Antenna |
Native Digital
Leadership | Justin Watkins, CEO & Founder |
Employees | 30+ |
Headquarters | Kansas City |
Clients | Measurabl, Populous, Henderson Engineers |
Services | Brand Strategy, Messaging, Creative, Performance Marketing |
linkedin.com/company/native-digital-llc | |
Podcast | Out of Nowhere |
Operatic Agency
Leadership | Chris Barrett, CEO |
Employees | 40+ |
Headquarters | Ontario |
Clients | RE/MAX, Realintro, Tricon Residential |
Services | Marketing Strategy, Creative, Performance Marketing |
https://www.linkedin.com/company/operaticagency/ | |
Podcast | N/A |
Starberry
Leadership | BenSellers, Co-Founder & CEO |
Employees | 100+ |
Headquarters | London |
Clients | Complete RPI, DNG, Peter Ball & Co. |
Services | Marketing Strategy, Creative, Performance Marketing |
https://www.linkedin.com/company/starberry/ | |
Podcast | N/A |
What’s Next?
The tech industry is complex, ever-changing and downright disruptive – proptech is no exception.
Identifying a partner that can keep pace is no small task. If it makes it easier, just remember you’re simply hiring a collection of individuals. If you’d like to meet some that are outcome driven and embrace unconventional thinking, we know a few.