Marketing in CleanTech: Meet the Agencies Braving These Eco-Waters

What do air, water and soil have in common? They’re vital to our existence on earth.  

Conversations surrounding climate change and planetary boundaries are virtually everywhere you look, no matter the industry, and herein lies the obstacle for cleantech brands – motivating burnt-out consumers, decision-makers, and investors to go from apathetic to engaged. So, who are cleantech brands to turn to?

Wherever your brand lands on the map, we’ve put together an objective look at agencies across the states that revel in the challenges and opportunities of marketing in the cleantech industry.

Alder & Co. 

LeadershipMelanie Adamson, Founder & Chief Marketing Strategist
Employees10+
HeadquartersPortland
ClientsLiminal, LO3 Energy, Viatec
ServicesStrategy, Creative
LinkedInhttps://www.linkedin.com/company/alder-agency-&-co./
PodcastN/A

Antenna Group

LeadershipKeith Zakheim, CEO
Employees150+
HeadquartersNYC
ClientsCoStar Group, Compass, Nest
ServicesMedia Strategy, Performance Marketing, Creative
LinkedInhttps://www.linkedin.com/company/antenna-group/
PodcastRaising Your Antenna

Futerra  

LeadershipSolitaire Townsend, Co-Founder & Chief Solutionist
Employees60+
HeadquartersLondon
ClientsUN Action Campaign, Google, Rainforest Alliance
ServicesBrand Strategy, Messaging, Creative
LinkedInhttps://www.linkedin.com/company/futerra/  
PodcastN/A

Modern Climate

LeadershipJohn Hyduke, President & CEO
Employees40+
HeadquartersMinneapolis
ClientsMosaic, First Editions, Zebco
ServicesBrand Strategy, Messaging, Creative
LinkedInhttps://www.linkedin.com/company/modern-climate/ 
PodcastN/A

Native Digital 

LeadershipJustin Watkins, CEO & Founder
Employees30+
HeadquartersKansas City
ClientsPivot Bio, Measurabl, NotCo
ServicesBrand Strategy, Messaging, Creative, Performance Marketing
LinkedInlinkedin.com/company/native-digital-llc
PodcastOut of Nowhere

Orange Bird 

LeadershipAlena Kuzniatsova, Founder
Employees10+
HeadquartersRijswijk
ClientsGrown Bio
ServicesMessaging, Creative, Performance Marketing
LinkedInhttps://www.linkedin.com/company/orange-bird/ 
PodcastN/A

What’s Next?

The cleantech industry is complex and, to be frank, vital to our future. No pressure, or anything.

Identifying a partner that can keep pace is no small task. If it makes it easier, just remember you’re simply hiring a collection of individuals. If you’d like to meet some that are outcome driven and embrace unconventional thinking, we know a few.

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