Marketing in AgTech: Meet the Agencies Separating the Wheat from the Chaff
Marketing in agtech isn’t really all that different from other industries, but there are nuances to it, and finding an agency that knows how to walk the tightrope between growers and industry gatekeepers is where it gets a little hairy. So, who are agtech brands to turn to?
Wherever your brand lands on the map, we’ve put together an objective look at agencies across the states that revel in the challenges and opportunities of marketing in the agtech industry.
Ad Farm
| Leadership | Ben Graham, President |
| Employees | 100+ |
| Headquarters | Calgary |
| Clients | Nutrien, ESN, Egg Farmers of Alberta |
| Services | Brand Strategy, Creative, Performance Marketing |
| https://www.linkedin.com/company/adfarm/ | |
| Podcast | N/A |
Curious Plot
| Leadership | Laurie Fleck, CEO |
| Employees | 100+ |
| Headquarters | Minneapolis |
| Clients | FMC, Mushroom Council, National Watermelon Promotion Board |
| Services | Marketing Strategy, Creative, Performance Marketing |
| https://www.linkedin.com/company/curiousplot/ | |
| Podcast | N/A |
Native Digital
| Leadership | Justin Watkins, CEO & Founder |
| Employees | 30+ |
| Headquarters | Kansas City |
| Clients | Pivot Bio, Ostara, Biomin |
| Services | Brand Strategy, Messaging, Creative, Performance Marketing |
| linkedin.com/company/native-digital-llc | |
| Podcast | Out of Nowhere |
Toolbox Creative
| Leadership | Mostafa ElBermawy, CEO |
| Employees | 5+ |
| Headquarters | Fort Collins |
| Clients | Limagrain Cereal Seeds, Meridian Seeds, Acres to Ales |
| Services | Brand Strategy, Messaging, Performance Marketing |
| https://www.linkedin.com/company/toolbox-creative/ | |
| Podcast | N/A |
What’s Next?
The agtech industry is complex and to be frank, vital to the future of agricultural practices and environmental health. No pressure, or anything.
Identifying a partner that can keep pace is no small task. But, if it makes it easier, just remember you’re simply hiring a collection of individuals. If you’d like to meet some that are outcome-driven and embrace unconventional thinking, we know a few.