VP, Creative

Shelby Mathews

Creative driving force.

VP, Creative

Shelby is responsible for the creative vision at Native — building, motivating and inspiring a team of creatives while pushing our partners to think big and execute even bigger. Shelby works closely with our VPs to foster cross-discipline collaboration while supporting our creative directors to make sure the work is working.

Shelby’s favorite projects at Native all start with a big, hairy goal. From rebranding the 10th largest city in the U.S. to bringing together 8 different brands into a cohesive customer experience to disrupting an entire industry by reaching out to every nurse in America.

It’s all an opportunity to create something meaningful. Shelby is most energized when she connects brands and products with people who want and need them.

Shelby loves challenging herself outside of work, too. At any given minute, Shelby’s planning her next hike or travel plans. She feels most alive when she’s immersed in a different culture or surrounded by nature — and can’t wait to show her son the same feeling.

Favorite Drink

Hot matcha with oat milk and almond syrup daily. Woodford neat on a good night.

Favorite Music

Give me Immortal Technique and Black Star any time, any day. Cardi and Gucci Mane when I run. Nickel Creek and Sara Watkins when I’m sentimental.

Little Known Fact

I traveled by myself for 22 hrs straight on a low-caste train through India in 120º weather with no cell phone. And I loved it.