SVP, Client Strategy

Haley Smith

Guiding successful partnerships.

SVP, Client Strategy

Haley has been really interested in octopuses lately. Probably because she relates to them.

Haley describes herself as “tentacled,” touching every piece of client engagement while keeping strategy and service at the core of her job. She’s always there to advise and consult, but lets our strategists and managers run with clients the way they see fit. Her biggest concern is guiding clients and our team towards the light at the end of a successful partnership.

Funny enough, octopuses have a unique sense for finding light, too.

Haley has a strong history as a multifaceted digital marketer — ebbing and flowing from places like The Onion, the Museum of Science and Industry in Chicago and JP Morgan Chase. It’s helped her lean into range over specialization, going from strength to strength throughout her career.

Haley stays busy outside of work, too. You can find her and her three kids building cityscapes with Magna-Tiles, reading graphic novels, collecting acorns (winter is always around the corner, folks) and coloring. When she’s not with them, Haley likes pretending to live in every new city she visits or watching movies on her phone “like a child.”

Favorite Drink

Cortado & Topo Chico

Favorite Music

I always describe my music taste as a blend of DEVO, Neil Young and Donna Summer. How that manifests itself is usually chillwave like Toro y Moi, lo-fi folk like Kurt Vile, sad gal electro like Crystal Castles or nu disco like Daft Punk.

Little Known Fact

For my 3rd grade talent show, I sang “(Everything I Do) I Do It For You” by Bryan Adams to my cat. Hey man, if you don’t risk it all sometimes when will you reap the rewards?