Conceptualizes and strategizes. Has a way with words, too.
Chris has always been fascinated by the way people think (would you believe he was a psych minor in college?). Around here, Chris puts his psych skills to work as Concept Director, helping our clients solve business challenges with creative, critical thinking. Working on projects ranging from brand architecture and message hierarchy all the way to print copy, Chris is an expert at adapting his creative approach to match the voice and brand for each of our clients.
Chris’ career began as a writer for Hershey’s and all their candy brands: Reese’s, Twizzlers, Kisses, and York. “Each candy under the Hershey’s umbrella has its own unique voice, tone, and captive audience,” says Chris. “It was a 101 in positioning.”
Outside work, you can find him hanging out with his wife, son and dogs at home, or getting lost in used book and record stores.
Bourbon with one of those big ole ice cubes or just a regular cube or, heck, I’d take Sonic ice with it.
Wilco, The National, Bruce Springsteen, Spoon, Beach House, Chromatics, Big Thief, Sharon Van Etten, Japandroids, Lucy Dacus, Waxahatchee. What is this, the Eaux Claires lineup?
Little Known Fact
In a past life I was in Account Service. And like most Account folks, I thought, hey, I could write, too.