Native Digital Elevates Tenured Leaders to Senior Vice President

Kansas City, MO — May 2025 — Native Digital, a performance marketing agency known for helping ambitious brands grow with precision, proudly announces the promotion of their core team leaders to Senior Vice President roles. This milestone reflects the agency’s continued momentum, depth of talent, and commitment to cultivating leadership from within.

• Jackie Romero – SVP, Chief of Staff
  
• Shelby Mathews – SVP, Marketing
  
• Matt Seeley – SVP, Performance
  
• Zach Loes – SVP, Client Service
  
• Lisa Anderson – SVP, Finance
  

“These promotions aren’t just about individual recognition. It’s about streamlining decision making,” said Justin Watkins, Founder and CEO of Native Digital. “Our clients expect speed-to-results. Our tenured leadership team has the authority to make decisions in the moment. As an independent firm our pace has become a distinct advantage.”

Each of Native’s leaders have consistently delivered for clients and the culture. They’ve helped shape the strategy, built resilient teams, and earned the confidence of everyone around them.

Jackie Romero – SVP, Chief of Staff
Leads internal communications, human resources and operational efficiency.

Shelby Mathews – SVP, Marketing
Leads new client opportunities, thought leadership and oversees messaging strategy.

Matt Seeley – SVP, Performance
Leads channel planning, paid media, discoverability, conversion optimization, data engineering and analytics.

Zach Loes – SVP, Client Service
Leads client service, project delivery and operational improvement.

Lisa Anderson – SVP, Finance
Leads financial planning, accounting and consults on human resources.

These promotions come as Native Digital celebrates its 10-year anniversary. It’s a decade marked by creative innovation, measurable results, and a team culture that prioritizes shared responsibility and high standards.

“We follow an unusual strategy. Rather than hype ourselves, tout awards or pursue pitch showdowns, we singularly focus on delivering results for our clients. It’s a word-of-mouth industry. The best way to grow is referrals. The best way to get referrals is to truly deliver. It’s unusual because it’s hard. But it’s this leadership team that has steered us past obstacle after obstacle that has made it possible.” said CEO Justin Watkins. “This SVP team embodies our curiosity, resilience and determination to do what we say we’ll do.”

About Native Digital
Native Digital is a full-funnel performance marketing agency that helps modern brands scale with precision. With deep expertise in paid media, creative, SEO, CRO, and analytics, Native combines data-driven strategy with creative firepower to drive meaningful growth for ambitious brands. Learn more at www.nativedigital.com.