Founder, Justin Watkins speaks on GTM, Messaging, Content & Brand Voice

Launching in the New Normal

How to successfully launch brands or initiatives in a rapidly changing, post-pandemic world. This presentation by CEO & Founder Justin Watkins emphasizes the importance of clear messaging, strong design, and pricing strategies that communicate value. The presenters advocate for targeting influential early adopters first to build momentum, and highlight the need for authentic community participation and patience to achieve lasting engagement and brand advocacy.

Finding Message/Market Fit

Message/Market Fit outlines the process of aligning your product’s messaging with the needs and language of your target market. It stresses the importance of listening to customer feedback, iterating on your core message, and ensuring that what you communicate resonates with your audience’s real problems and desires, ultimately driving adoption and growth.

Right & Wrong: Lessons in Shareable Content

This talk examines what makes content truly shareable in a crowded digital space. Using a 10-point checklist, it challenges marketers to go beyond best practices and create content that stands out. The session reveals that most initial ideas fail the checklist, but this rigorous approach leads to more original, effective, and shareable campaigns.

Finding Your Brand Voice

This presentation explains how to develop a distinctive brand voice that aligns with your organization’s mission and audience. Through real-world examples, it demonstrates the process of defining the right tone and personality, ensuring communications are authentic, consistent, and resonate with the people you aim to serve.