This month’s roundup covers the nostalgic, the flameout and creativity-in-desperation.

Eat, Sleep, Play at Atari Hotels

In case you missed it, one of the world’s most iconic gaming brands is pioneering a new hotel concept in eight U.S. markets. With travelers looking for more than a clean bed and wifi, we think Atari is positioned to win over many guests with this nostalgia play.

Oyo: Rapid Growth, Sharp Decline

India-based budget hotel unicorn Oyo, which stands for “own your own” rooms, is quickly learning some hard lessons. It turns out slapping your name on a property after minimal cosmetic enhancements doesn’t win over customers advocates.

Hiring 10,000 pilots? Buy a school.

United Airlines announced its plan to buy a flight academy in an attempt to offset the growing talent crisis. The travel and hospitality industry is certainly not alone in experiencing challenges with talent recruitment and retention, although attracting candidates for more technical and speciality roles (like pilots) represents a major challenge for top employers. We get it. We were recently hired by Airshare to market their job openings.

Also, how soon before hotel chairs let us sit cross-legged?!