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Case Study: Tom’s Town Distilling Co.

Nadine Long

September 2016

Thirsty for Video & Photography

Tom’s Town Distilling Co. has quickly gathered favor among locals since opening its Gatsby-era, Pendergast-inspired tasting room and distillery in downtown Kansas City.

With three prized spirits, Eli’s Strongarm Vodka, McElroy’s Corruption Gin, and Pendergast’s Royal Gold bourbon, the team at Tom’s Town was ready for a library of social media content to better tell their rich story.

Tom’s Town engaged NATIVE for a focused content blitz to produce short videos and photography to be rolled out over the next several months on social channels. The resulting plan involved upfront conversations and ideation followed by two days of shooting and two days of editing. Within a week, the Tom’s Town team received 42 short videos and 28 photos – enough to quench their thirst for at least 3-6 months of social messaging.

Look for these videos and photos on Tom’s Town’s Facebook and Instagram. Cheers!

Interested in throwing around some ideas for your own content with our team?
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