Senior Paid Search Manager

Role & Responsibility

• Lead in setting up, managing, optimizing and reporting on paid search campaigns. Advise on ad copy, targeting, landing page optimization and optimizing KPIs.
• Perform keyword analysis and develop insights rooted in search intent. Perform analysis & reporting for client marketing activities. Create dashboards, analytics reviews and provide actionable takeaways from analysis.
• Develop strategic campaign architecture that maximizes ROI. Diagnose issues and deficiencies on existing campaign set-up and recommend paths to profitability.
• Assist with quantitative analysis and integrated digital campaign planning for clients through competitive audits of marketing performance on social media, search, website and email.
• Plan campaigns to achieve business objectives through tactics spanning multiple channels. Implement strategies by running paid social and retargeting campaigns and working with external media partners.
• Assist on website projects by providing input on sitemap and web content.
• Collaborate closely with Account Service and Creative teams.
• Effectively present analysis, plans and reporting internally and externally.

If you’re right for the role, you will…

• Have 4-8 years experience in a search engine marketing role
• Have a bachelor’s degree, or equivalent experience
• Posses updated Google Search and Analytics certifications
• Be well-versed in Google Ads, Microsoft Ads, Google Analytics and Google Tag Manager
• Be able to implement, report and optimize for paid search channel as well as understand organic search and overall website performance.
• Be able to translate business needs into campaigns that model a path for positive ROI
• Be a strong communicator and presenter at a client-facing level
• Possess insatiable curiosity