Senior Paid Media Buyer

Role & Responsibility

• Lead setup, management, optimization, and reporting for paid media campaigns across social, programmatic display, video, search, and digital audio. Ensure campaigns deliver to budget and meet client goals.
• Develop strategic campaign architecture that maximizes ROI. Diagnose issues and deficiencies in existing campaigns and recommend paths to profitability.
• Critically evaluate automated campaign types (Performance Max, Advantage+, etc.) and make informed decisions about when automation serves client goals vs. when manual control is required.
• Ensure accuracy in measurement of conversion actions and KPIs both on and off platform, including attribution and performance modeling.
• Deliver campaign performance narratives that provide clarity to clients and spark confidence in our work. Ensure all paid media reporting elevates takeaways beyond impressions and clicks.
• Consistently test and optimize campaigns to ensure the highest return on client investment. Leverage AI-powered tools and platform features to improve efficiency without sacrificing strategic intent.
• Effectively present analysis, plans, and reporting to clients. Assist with capabilities presentations to prospective clients.
• Collaborate with the Performance team on integrated reporting that aligns paid media, organic search/discoverability, and overall website analysis.
• Provide day-to-day guidance and support to junior team members on campaign execution, platform best practices, and client communication.

If you’re right for the role, you will…

• Have 3-6 years of experience buying and planning digital media campaigns across multiple channels. Especially in Google Ads, Programmatic, LinkedIn Ads and Meta Ads.
• Have a strong ability to plan, implement, report, and optimize across paid social, display, search and video.
• Possess a working understanding of AI-driven campaign types and automation tools – and the judgment to know when they help vs. when they obscure performance.
• Be able to translate business needs into campaigns that model a path for positive ROI.
• Have familiarity with GA4 and the ability to analyze and optimize paid initiatives based on traffic performance, key events, and site experience. Strong ability to connect ad messaging with web experience.
• Understand how conversions are set up 
• Demonstrate excellent time management and prioritization while balancing multiple clients and project timelines.
• Be a strong communicator and presenter with excellent attention to detail.
• Possess insatiable curiosity and a distaste for cookie-cutter approaches to paid media.
• Have a bachelor’s degree in a related field.