Senior Campaign Manager

Role & Responsibility

• Manage Paid Social, Display, Programmatic, Retargeting, Influencer programs 
• Develop comprehensive, full-funnel demand generation strategies 
• Design and execute complex, end-to-end marketing campaigns delivering conversions and leads
• Effectively present analysis, plans, and reporting to clients
• Lead client marketing planning, budgeting, and performance optimization
• Work closely with demand acquisition team on align with search marketing, content creation and organic search efforts
• Work closely with creative teams to align brand messaging with channel strategies
• Set campaign goals during planning, then systematically test and revise to hit goals and surpass benchmarks
• Demonstrate high standards for audience insights and data-driven decision-making
• Analyze, report and optimize all demand generation programs based on ROI

If you’re right for the role, you will…

• Have 4-10 years experience in an advertising or marketing environment with ability to demonstrate an approach to demand gen for a variety of clients
• Experience managing paid advertising budgets (ranging from $100k to $5mil/year)
• Experience with landing page optimization
• Track record of measurable success in translating business needs into marketing campaigns that model a path for positive ROI 
• Hands-on approach with integrated campaign development and execution
• Strategic thinker with meticulous attention to detail
• Growth mindset with results-driven approach to work (testing, measuring, iterating)
• Effectively present strategic recommendations internally and externally
• Have a bachelor’s degree in a related field