Paid Search Manager
Our performance marketing team analyzes insights, drives strategic recommendations, develops plans and ultimately delivers results.
We thrive on endless curiosity, constant learning, teamwork to road-test our insights, and collaboration with our creative team. If you’re looking for a growing team that will let you flex your strategic muscles, we should talk.
Role & Responsibility
- Set up, manage, optimize and report on paid search campaigns under the direction of the lead search strategist. Advise on ad copy, targeting, landing page optimization and optimizing KPIs.
- Perform keyword analysis and develop insights rooted in search intent. Perform analysis & reporting for client marketing activities. Create dashboards, analytics reviews and provide actionable takeaways from analysis.
- Develop strategic campaign architecture that maximizes ROI. Diagnose issues and deficiencies on existing campaign set-up and recommend paths to profitability.
- Assist with quantitative analysis and integrated digital campaign planning for clients through competitive audits of marketing performance on social media, search, website and email.
- Plan campaigns to achieve business objectives through tactics spanning multiple channels. Implement strategies by running paid social and retargeting campaigns and working with external media partners.
- Assist on website projects by providing input on sitemap and web content.
- Collaborate closely with Account Service and Creative teams.
- Effectively present analysis, plans and reporting internally and externally.
If you’re right for the role, you will…
- Have 2-5 years experience, ideally in an advertising or marketing environment
- Have a bachelor’s degree, or equivalent experience
- Posses updated Google Search and Analytics certifications
- Be able to implement, report and optimize for paid search channel as well as understand organic search and overall website performance.
- Be able to translate business needs into campaigns that model a path for positive ROI
- Be a strong communicator and presenter
- Possess insatiable curiosity