Paid Search Manager

Role & Responsibility

• Set up, manage, optimize and report on paid search campaigns under the direction of the lead search strategist. Advise on ad copy, targeting, landing page optimization and optimizing KPIs.
• Perform keyword analysis and develop insights rooted in search intent. Perform analysis & reporting for client marketing activities. Create dashboards, analytics reviews and provide actionable takeaways from analysis.
• Develop strategic campaign architecture that maximizes ROI. Diagnose issues and deficiencies on existing campaign set-up and recommend paths to profitability.
• Assist with quantitative analysis and integrated digital campaign planning for clients through competitive audits of marketing performance on social media, search, website and email.
• Plan campaigns to achieve business objectives through tactics spanning multiple channels. Implement strategies by running paid social and retargeting campaigns and working with external media partners.
• Assist on website projects by providing input on sitemap and web content.
• Collaborate closely with Account Service and Creative teams.
• Effectively present analysis, plans and reporting internally and externally.

If you’re right for the role, you will…

• Have 2-5 years experience, ideally in an advertising or marketing environment
• Have a bachelor’s degree, or equivalent experience
• Posses updated Google Search and Analytics certifications
• Be able to implement, report and optimize for paid search channel as well as understand organic search and overall website performance.
• Be able to translate business needs into campaigns that model a path for positive ROI
• Be a strong communicator and presenter
• Possess insatiable curiosity