Growth Ops

Role & Responsibility

New Business

• List building of target prospect accounts based on categories established by SVP, Marketing & CEO
• Package and send out collateral to warm prospects based on list provided by SVP, Marketing
• Maintain Hubspot contacts with up-to-date emails, titles, company associations
• Continuously add new prospects into Hubspot from conference meetings, inbound leads, new list builds
• Pull data and research for micro-audits according to standardized process made by SVP, Performance
• Cold outreach to target account list using nurture plan established by CEO & SVP, Marketing
• Respond to inbound leads with sales scripts and coordinate initial meeting scheduling

Marketing

• Develop and maintain Native’s organic social editorial calendar (across Li, IG, Youtube)
• Scheduling podcast guests, outreach to interviewees for review of edits before publishing
• Execute podcast content including editing video snippets in Veed.io, full length audio in Adobe Audition, and all caption copy for posting to organic channels.
• Execute thought leadership content including editing video snippets in Veed.io and all caption copy for posting to organic channels.
• Collaborate with the Native creative team to support the design and copy for mini case studies posted to organic social 
• Curate and post lofi social-style videos of the Native team for use in organic social
• Audit and update all organic Social account avatars, bios, and cover images
• Collaborate with the Director Data & MarComm on content updates to the Native website including campaign landing pages (written/designed by the creative team)
• Collaborate with the Native creative team to uphold the visual identity system and brand voice.
• Communicate proactively with the SVP, Marketing about pacing and progress of organic social content. 
• Maintain online reputation profiles such as Google Local, Clutch, Glassdoor by working with the Discoverability team on best practices and any changes in reviews.
• Proactively follow podcast guests and leads from new biz from the Native Linkedin page
• Engage with new Li connections from the Native Linkedin page – likes, comments, reshares

If you’re right for the role, you will…

• Have experience in Hubspot and Linkedin business pages
• Have experience building target account lists using sourcing software like Seamless.io
• Understand digital marketing and the mindset of a CMO
• Know best practices for B2B content creation
• Be hyper-organized and love creating systems
• Enjoy playing more than coaching
• Be able to break down annual and quarterly goals into weekly tasks 
• Have excellent time management and prioritization skills
• Enjoy collaborating across disciplines such as Creative and Data.

Success looks like

• Meeting and exceeding monthly outreach goals 
• Maintaining and expanding Native’s organic social content 
• Maintaining an organized and up-to-date CRM of prospects at every stage of the deal flow