Associate Director, Demand Generation
Our performance marketing team analyzes insights, drives strategic recommendations, develops plans and ultimately delivers results.
We thrive on endless curiosity, constant learning, teamwork to road-test our insights, and collaboration with our creative team. If you’re looking for a growing team that will let you flex your strategic muscles, we should talk.
Role & Responsibility
- Lead & assist with strategic directions for paid social, programmatic display, video, and digital audio.
- Manage and optimize campaigns to ensure they are delivering to budget and meeting client goals, including optimization among campaigns, ad groups, and channels/tactics.
- Assist with hiring, mentoring, and management of buyers and campaign managers to support organizational growth.
- Ensure accuracy in measurement of conversion actions and other KPIs both on and off platform including attribution & performance modeling.
- Oversee, manage and reallocate campaign budgets as needed to reduce slack and maximize efficient conversion volume.
- Consistently test and optimize campaigns to ensure campaigns are up-to-date on best strategies to ensure highest return on clients’ investments.
- Effectively present analysis, plans, and reporting to clients and assist with capabilities to prospective clients.
- Collaborate with the Performance Marketing team on actionable integrated reporting that aligns with paid search, organic search, paid media and overall website analysis.
- Assist with overall account strategy and planning.
If you’re right for the role, you will…
- Have 5-8 years experience buying & planning digital media campaigns
- Have a deep understanding of media planning/buying and what it takes to deliver success
- Have a bachelor’s degree in a related field
- Be able to plan, implement, report and optimize for the paid channels as well as understand website & business performance metrics
- Be able to translate business needs into campaigns that model a path for positive ROI
- Be a strong communicator and presenter
- Possess insatiable curiosity