CEO / Founder / Speaker
Justin Watkins is CEO and Founder at Native Digital. He is a tireless connector of data and creative intuition. Through his 18 year career he’s always had one foot in strategic planning and the other in creative execution. Based in Kansas City, Justin’s professional experience spans interaction design, branding, and digital strategy for brands such as POLITICO, Virgin Mobile, National Geographic, and Enterprise Rent-A-Car. Prior to establishing Native Digital, Justin served as Vice President of Creative for MMGY Global and Partner at St Louis-based search marketing firm Evolve Digital Labs.
Little-known fact: “My first job in the industry was designing websites for blues record labels like Alligator, Tone-Cool and Blind Pig.”
Finding Message/Market Fit
How do we justify additional marketing budget? How do we deliver more impact with the investments we’re already making? Finding Message/Market Fit opens up Native Digital’s playbook to showcase marketing frameworks to help validate fit for audience, brand, creative, and channel strategies. Reduce random acts of marketing and establish criteria for success.
SlideShare: Finding Message/Market Fit
Right & Wrong: Lessons in Shareable Content
Grabbing attention is a science and an art. Best practices may get you 90% of the way there, but that final 10% requires something unexpected. Your audience can smell advertising a mile away, so how do you get past their filter? This talk discusses a process to arrive at unexpected messaging along with a checklist for evaluating your work. For examples, we turn to the world of late night television which has followed similar principles for years.
SlideShare: Right & Wrong
Finding Your Voice
Hear how non-profits can find the right voice and tone to communicate their mission without relying on heavy guilt or avoiding the reality of the hardships altogether. Justin Watkins of Native Digital and Claire Bishop of Children International will share how their teams partnered to strike just the right balance for the CI brand. Attendees will walk away with a better understanding of the importance of voice and a framework to implement an accurate tone.
SlideShare: Finding Your Voice
Previous speaking engagements include:
- Digital Summit
- KC/IABC Business Communicators Summit
- C3KC presented by Jr League
- Social Media Club
- StL Digital Symposium
- Ad Spark
- UXPA – User Experience Professionals of Kansas City
- ESTO – U.S. Travel Association
- eTourism Summit – San Francisco
- Public Relations Society of America
- Kansas Tourism Conference
- Wyoming Governor’s Hospitality and Tourism Conference
- DMO Mojo
- Corporate workshops for POLITICO, Sprint, Children International, etc