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5 Ways to write your best blog post in a time crunch

Natalie Miller

October 2017

Here in the Native office, you never know exactly what you’re going to walk into as you make your way into the office every morning. Sometimes we have “Eye of the Tiger” blasting, sometimes our creative team is rearranging furniture and our office plants for optimal sunlight, and sometimes we come in to find our massive whiteboard wall covered in doodles. Regardless, there’s a lot going on at all times of the day. Sometimes it’s hard to carve out time between meetings and appointments to just sit down, take a deep breath and crank out a blog post. I know the feeling – and it’s ok to admit if you struggle with the time crunch as well. So, in lieu of the hustle, I present to you: five ways to write your best blog post in a time crunch.

Writing a blog

1) Break it up + go with the flow.

I know this sounds counter-intuitive when trying to save time, but rearrange your calendar by breaking up your blog writing session into multiple, smaller sessions. Breaking up a big writing session into smaller, more digestible ones brings freshness to your writing and your ideas.

Also, let the ideas flow in your sessions. Sometimes the best ideas come from random notes or bullet points. When you’re writing over multiple sessions, it’s important that you don’t edit in the early stages of the process. Just write where your mind takes you, and don’t worry about making sense or further defining your words onto your screen and save the editing for the end. An unexpected thought may guide you down an unexpected path, and that’s okay. Actually, it’s encouraged.

2) Physically, find what works.

I’m having flashbacks to my paper-writing college days of hiding out on a couch on the second floor of the school library. I do my best writing when I’m secluded, comfortable on a couch, legs propped up and sipping on my massive water bottle. I know my formula for success. Do you?

Experiment with writing in different physical places to find what works best for you. Maybe it’s a silent library. Maybe it’s a crowded coffee shop. Maybe it’s at home, at your kitchen table. It may even be reserving an open conference room and having some distraction-free peace and quiet. Whatever it is, learn your formula and stick to it. When you’re physically in the right place, it makes it easier for your mind to settle in and get to work.

Nadine in quiet room writing a blog post

3) Verbalize your thoughts. Literally.

If you’re a communicator like I am, the process of speaking through something really helps an idea resonate. Whether I am learning about a new concept, or contrastly, trying to educate others, my brain works the best by talking it out. If you’re like me, take advantage of the voice-to-text feature on your phone.

As the subject matter expert on a topic, your blogging goal is to communicate a process or expertise correctly, thoughtfully and simply enough within a blog post. So stop spending tons of time mulling over the correct word or how to string sentences together and just get the content out of your brain and onto your screen. Try shutting yourself in a room and hold an interview with yourself. Create questions about the topic and use voice-to-text as your explain your answer and reasoning.

When you’re done, go through your transcript and mold the messaging to your liking. You’re saving time by having your device do all the work, and in reviewing your content, you may spark new ideas to include in your writing.

4) Poll the inner circle.

Struggling for content ideas? Sometimes working independently can only get us so far. At Native, we often find that getting into a conference room and hashing out our ideas really helps to jolt our brain power. It sounds simple, but it’s often forgotten about for content writing. Use your people to get fresh ideas.

If you’re stuck, book 15 minutes with your colleagues to simply bounce ideas off of them. You may be amazed at the different ideas that arise, especially if your huddle includes different departments: a creative, an analyst, a salesperson, etc. Don’t expect to leave your meeting with a completed blog post, but listen to their questions and feedback to spark new ideas, new perspectives and potential new blog topics. (Keep in mind that we make a great soundboard too! If you ever need some help from an agency that knows content, give us a call.)

Empty word document - get started writing

5) Use blog scheduling tools.

Ebbs and flows in your business are just part of the job. Sometimes we’re so busy we can’t even eat lunch. Other times, things are a bit more manageable. Take advantage of these slower days when it comes to your writing tasks, and take advantage of blog scheduling tools.

If you’ve never used a blog scheduling too, here’s the scoop: many services exist to help you draft, schedule and publish your blog posts all in one place. These tools will automatically publish your blog post live at the specified time, so you’re not struggling to post blog posts in the midst of juggling other tasks.

From personal experience, I can share that these types of tools take so much weight off your shoulders. I like to “set it and forget it” when it comes to scheduling out updates or posts, and it’s such a relief to have your calendar ready to go several days in advance. The smaller the to-do list, the happier the marketer… #amiright?

Take yourself over to Google and search for blog scheduling tools if you’re interested in trying them out. I’m a fan of HubSpot’s blog tool, but there are many free versions out there that may integrate directly into your website platform.

Ultimately, learning your writing style may take a bit of exploration and trial and error, but it’s worth it to figure out how to best channel your creativity. Find the strategies and methods that work best for you to develop the best content for your brand, and then stick to them. With these five methods (and a whole lotta’ caffeine), you’re on your way to becoming the blogging hero we always knew you could be.